Analysis of the Relationship between the Risk Management Strategies and Customers Satisfaction in the Golf Clubs in Nairobi City and Kiambu Counties

dc.contributor.authorMwangi1, Paul Nderitu
dc.contributor.authorMaranga, Vincent
dc.contributor.authorMiricho, Moses
dc.date.accessioned2022-04-06T07:03:11Z
dc.date.available2022-04-06T07:03:11Z
dc.date.issued2022
dc.descriptionArticle in International Journal of Advanced Engineering and Management Research Vol. 7, No. 02; 2022en_US
dc.description.abstractThe study sought to investigate the relationship between risk management strategies and customer satisfaction in the golf clubs in Nairobi City and Kiambu Counties, Kenya. A total of 17 golf clubs’ captains and 271 golfers/customers were targeted for this study. The crosssectional descriptive survey was adopted where semi-structured questionnaires, an interview schedule and secondary sources were used for data collection. The study established a statistically significant relationship between the risk management strategies and customer satisfaction with p=0.008<0.05. It is recommended that the golf clubs' management formulate and implement effective risk management strategies for ultimate customers (golfers) satisfaction. This is informed by the findings these strategies have a great impact on satisfaction levels of the customers in the golf clubs.en_US
dc.identifier.issn2456-3676
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/23508
dc.language.isoenen_US
dc.publisherAlicon Publicationsen_US
dc.subjectRisk Management Strategiesen_US
dc.subjectMitigation Strategiesen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectCaptainsen_US
dc.subjectGolfersen_US
dc.titleAnalysis of the Relationship between the Risk Management Strategies and Customers Satisfaction in the Golf Clubs in Nairobi City and Kiambu Countiesen_US
dc.typeArticleen_US
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