Analysis of the Relationship between the Risk Management Strategies and Customers Satisfaction in the Golf Clubs in Nairobi City and Kiambu Counties
dc.contributor.author | Mwangi1, Paul Nderitu | |
dc.contributor.author | Maranga, Vincent | |
dc.contributor.author | Miricho, Moses | |
dc.date.accessioned | 2022-04-06T07:03:11Z | |
dc.date.available | 2022-04-06T07:03:11Z | |
dc.date.issued | 2022 | |
dc.description | Article in International Journal of Advanced Engineering and Management Research Vol. 7, No. 02; 2022 | en_US |
dc.description.abstract | The study sought to investigate the relationship between risk management strategies and customer satisfaction in the golf clubs in Nairobi City and Kiambu Counties, Kenya. A total of 17 golf clubs’ captains and 271 golfers/customers were targeted for this study. The crosssectional descriptive survey was adopted where semi-structured questionnaires, an interview schedule and secondary sources were used for data collection. The study established a statistically significant relationship between the risk management strategies and customer satisfaction with p=0.008<0.05. It is recommended that the golf clubs' management formulate and implement effective risk management strategies for ultimate customers (golfers) satisfaction. This is informed by the findings these strategies have a great impact on satisfaction levels of the customers in the golf clubs. | en_US |
dc.identifier.issn | 2456-3676 | |
dc.identifier.uri | http://ir-library.ku.ac.ke/handle/123456789/23508 | |
dc.language.iso | en | en_US |
dc.publisher | Alicon Publications | en_US |
dc.subject | Risk Management Strategies | en_US |
dc.subject | Mitigation Strategies | en_US |
dc.subject | Customer Satisfaction | en_US |
dc.subject | Captains | en_US |
dc.subject | Golfers | en_US |
dc.title | Analysis of the Relationship between the Risk Management Strategies and Customers Satisfaction in the Golf Clubs in Nairobi City and Kiambu Counties | en_US |
dc.type | Article | en_US |
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