Analysis of the Relationship between the Risk Management Strategies and Customers Satisfaction in the Golf Clubs in Nairobi City and Kiambu Counties
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Date
2022
Authors
Mwangi1, Paul Nderitu
Maranga, Vincent
Miricho, Moses
Journal Title
Journal ISSN
Volume Title
Publisher
Alicon Publications
Abstract
The study sought to investigate the relationship between risk management strategies and customer satisfaction in the golf clubs in Nairobi City and Kiambu Counties, Kenya. A total of 17 golf clubs’ captains and 271 golfers/customers were targeted for this study. The crosssectional descriptive survey was adopted where semi-structured questionnaires, an interview schedule and secondary sources were used for data collection. The study established a statistically significant relationship between the risk management strategies and customer satisfaction with p=0.008<0.05. It is recommended that the golf clubs' management formulate and implement effective risk management strategies for ultimate customers (golfers) satisfaction. This is informed by the findings these strategies have a great impact on satisfaction levels of the customers in the golf clubs.
Description
Article in International Journal of Advanced Engineering and Management Research
Vol. 7, No. 02; 2022
Keywords
Risk Management Strategies, Mitigation Strategies, Customer Satisfaction, Captains, Golfers