Innovation Strategies on Organization Performance among Commercial Banks in Nairobi City County, Kenya
| dc.contributor.author | Magara, Biko Mochama | |
| dc.contributor.author | Waithaka, Paul | |
| dc.date.accessioned | 2026-01-26T08:32:34Z | |
| dc.date.available | 2026-01-26T08:32:34Z | |
| dc.date.issued | 2025-09 | |
| dc.description | Article | |
| dc.description.abstract | This research analyzed the influence of innovation strategies towards organization performance of commercial banks. Specific objective entails evaluation of effects of product innovation, process innovation, market innovation, and technological innovation towards organization performance. Research was informed by Rogers' diffusion of innovation theory, the notion of disruptive innovation, and the balanced scorecard model. A descriptive study design was used as the research methodology. The research concentrated on the 42 commercial banks authorized to operate in Nairobi city County, Kenya. The intended responses included financial executives, operations leaders, product and marketing chiefs, and ICT directors situated at the banks' headquarters. The sample size consisted of 84 respondents. The researcher employed the basic random sample approach to choose responders from each strata. The pilot project distributed 8 questionnaires to bank managers to evaluate their correctness, completeness, and comprehensibility. Cronbach's alpha was employed to evaluate dependability of research tool, with coefficient of 0.7. The data gathered was analyzed via descriptive and inferential statistics. Descriptive statistics were the mean, standard deviation, frequency, and percentage distribution tables. Inferential statistics used regression analysis in ascertaining relationship between study's variables. The assessed quantitative data was displayed in tables and graphs. The research revealed that innovation strategies favorably and significantly affect organization performance of commercial banks in Nairobi city county, Kenya. The research concluded that commercial banks should adapt innovation strategies such as product, process, market and technological innovation strategies to improve organization performance. The study recommended that commercial banks managers identifies market and technological innovation strategies which would lead to product and process innovation to satisfy new and existing customer needs which leads to improvement to organization performance | |
| dc.identifier.citation | Biko, M, M., & Waithaka, P. (2025). Innovation strategies on organization performance among commercial banks in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 12 (3), 712 – 732. http://dx.doi.org/10.61426/sjbcm.v12i3.3360 | |
| dc.identifier.uri | http://dx.doi.org/10.61426/sjbcm.v12i3.3360 | |
| dc.identifier.uri | https://ir-library.ku.ac.ke/handle/123456789/32200 | |
| dc.language.iso | en | |
| dc.publisher | Strategic Journals | |
| dc.title | Innovation Strategies on Organization Performance among Commercial Banks in Nairobi City County, Kenya | |
| dc.type | Article |