Planning expertise, variables influencing performance outcomes and management of wedding organization firms in Nairobi County, Kenya.

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dc.contributor.authorOlanga, Christine
dc.contributor.authorGesage, Bichage
dc.contributor.authorMurungi, Charles
dc.date.accessioned2015-11-17T09:41:57Z
dc.date.available2015-11-17T09:41:57Z
dc.date.issued2015
dc.descriptionResearch Articleen_US
dc.description.abstractBest practices are essential to the survival of Kenyan firms in tourism. Though diversification into wedding organisation has attracted investment from Kenyan entrepreneurs, hardly any information has been documented on them. This study evaluated wedding planning expertise, variables influencing performance outcomes and methods used to manage constraints. Wedding planning expertise ranked highly among wedding planning firms. Furthermore, the stepwise multiple regression model indicated that seven constraints influenced 94.7 per cent of the variance in wedding planning. Based on these results, event management firms can communicate performance and direct resources towards constraint elimination resulting in enhanced business performance and firm survivalen_US
dc.identifier.citationAfrican Journal of Tourism, Hospitality and Leisure Studies Vol 1 (1) - 2015en_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/13898
dc.language.isoenen_US
dc.publisherGlobal Impact Factoren_US
dc.subjectPerformanceen_US
dc.subjectConstraintsen_US
dc.subjectExpertiseen_US
dc.subjectWeddingsen_US
dc.titlePlanning expertise, variables influencing performance outcomes and management of wedding organization firms in Nairobi County, Kenya.en_US
dc.typeArticleen_US
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