Planning expertise, variables influencing performance outcomes and management of wedding organization firms in Nairobi County, Kenya.
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Date
2015
Authors
Olanga, Christine
Gesage, Bichage
Murungi, Charles
Journal Title
Journal ISSN
Volume Title
Publisher
Global Impact Factor
Abstract
Best practices are essential to the survival of Kenyan firms in tourism. Though diversification into
wedding organisation has attracted investment from Kenyan entrepreneurs, hardly any information has
been documented on them. This study evaluated wedding planning expertise, variables influencing
performance outcomes and methods used to manage constraints. Wedding planning expertise ranked
highly among wedding planning firms. Furthermore, the stepwise multiple regression model indicated
that seven constraints influenced 94.7 per cent of the variance in wedding planning. Based on these
results, event management firms can communicate performance and direct resources towards constraint
elimination resulting in enhanced business performance and firm survival
Description
Research Article
Keywords
Performance, Constraints, Expertise, Weddings
Citation
African Journal of Tourism, Hospitality and Leisure Studies Vol 1 (1) - 2015