The Mediating Effect of Competitive Advantage on the Relationship between Corporate Strategies and Performance of Manufacturing Firms in Nairobi City County, Kenya

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dc.contributor.authorWanjiru, Alexander I.
dc.contributor.authorMuathe, Stephen M. A.
dc.contributor.authorKinyua-Njuguna, Jane W.
dc.date.accessioned2019-10-04T07:16:53Z
dc.date.available2019-10-04T07:16:53Z
dc.date.issued2019
dc.descriptionResearch Articleen_US
dc.description.abstractCompetitive advantage is often described as the strategic abilities in possession of the firm, generated from its unique combination of resources and attributes to emerge ahead of competitors in the industry. There are different strategic tools and models used to achieve competitive advantage. This paper examines the mediating effect of competitive advantage on the relationship between corporate strategies and performance of manufacturing firms in Nairobi City County, Kenya; which is a developing economy within Sub-Saharan Africa. The authors adopted indicators of innovation, value chain integration and market leadership to measure competitive advantage. The sample size was 189 large manufacturing firms located in Nairobi City County where 80% of the country’s manufacturing firms are situated. The study used semi-structured questionnaire to collect primary data, which was analysed using descriptive and inferential statistics. The study findings indicate that competitive advantage has a mediating effect on the relationship between corporate strategies and firm performance.en_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/19746
dc.language.isoenen_US
dc.publisherInternational Organization of Scientific Research (IOSR)en_US
dc.subjectCompetitive advantageen_US
dc.subjectFirm performanceen_US
dc.subjectMediating effecten_US
dc.subjectManufacturing firmsen_US
dc.subjectNairobi City Countyen_US
dc.titleThe Mediating Effect of Competitive Advantage on the Relationship between Corporate Strategies and Performance of Manufacturing Firms in Nairobi City County, Kenyaen_US
dc.typeArticleen_US
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