Big Data Analytics Capabilities and Perfomance of Private Hospitals in Nairobi City County, Kenya
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Date
2023
Authors
Wakhungu, Jeremiah
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Increased dynamism and a shift in the influence of business models in private hospitals are
as a results of the global environment’s rapid growth, competition, and technological
advancement over time. A major factor in the rise of hospitals was the availability of high
quality services at reasonable prices. Kenya has been establishing itself as a medical hub
in East African nations. With this growth and rise in economy in this region, private
hospitals have expanded to cater for the high demand of the quality affordable healthcare
services. The research study focused on big data analytics and how it influenced the
performance of private hospitals in Nairobi County Kenya. Through use of advanced
analytic technological tools and delivery of services to patients which contributed much in
the development of private hospital organizations, the researcher looked at the performance
of this organizations and strategies incorporated through the use of big data technology,
service responsiveness, financial measures and service quality. High performance of
private hospitals was attributed to patient satisfaction, high quality, and cost effective
patient services therefore private hospitals have employed RBV and dynamic of innovation
models in driving this into reality. WHO also suggested that research and best practice
models always improved hospital performance given values of different stakeholders such
as patients, professionals, insurers, and regulators was considered. The study employed a
descriptive research design .It assessed the private hospitals in Nairobi County Kenyan
which consists of both for profit and nonprofit institutions. According to the data from
ministry of health there are 103 private hospitals in Nairobi. A sample size of 86 was
studied from a total 120.The primary data was collected using semi structured
questionnaire and refined quantitative data was analyzed using descriptive statistics. By
using a multivariate regression analysis, the study looked at the relationship's strength and
its causal impact. Data was presented using frequency tables. The researcher also
mentioned the research's breadth and certain respondents' non-responsiveness. The study
found out that private hospital faces challenges in government laws and institution
regulations, while major concerns from patient was the quality service delivered,
affordability, availability of hospital facility, technology advancement and services
delivery. The study concluded that creation of private hospital policy and identifying the
patterns through which new concepts will be adopted and contribution to commercial
value, it was also important focus on financial measures, service quality delivery strategies
and how it was to be delivered to patients. The study also viewed at ICT-infrastructure and
staff training as the backbone of all operation and growth of organization in current world.
Additionally hospitals were urged to incorporate consumer and competitor analysis. The
study recommended adoption of new technology to tap opportunities in markets also
modern machines with new technology would lead to accurate diagnosis. Additionally,
research advised collaborating with governmental and non-governmental organizations to
raise money and establish trust funds akin to kitty to help disadvantaged people.
Continuous staff training was also believed to considerably enhance private hospitals'
performance in terms of service delivery.
Description
A Research Project Submitted to School of Business, Economics and Tourism in Partial Fulfilment of the Requirement for the Award of the Degree of Master in Business Administration (Management Information System) of Kenyatta University, June 2023.
Keywords
Big Data Analytics, Private Hospitals, Nairobi City County, Kenya