What do strategic responses achieve? An analysis of performance of telecommunication firms in Kenya

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dc.contributor.authorOketch, Calleb Ouma
dc.contributor.authorMuathe, Stephen Makau
dc.date.accessioned2023-05-24T11:53:30Z
dc.date.available2023-05-24T11:53:30Z
dc.date.issued2022
dc.descriptionArticleen_US
dc.description.abstractThis study purposed to investigate the effect of strategic responses on performance. The study adopted a descriptive research design. The target population for the study was 3834 employees drawn from four telecommunication firms in Kenya. Proportionate stratified random sampling was used to select the sample size of 385 respondents. The study findings indicated that (i) research and development, technology advancement, and strategic training all had a significant positive effect on firm performance; (ii) technology advancement was found to be a major determinant in the variation of performance of the telecommunication firms. Operational restructuring strategy, however, was found to have a negative effect on performance. The study finally concluded that technological advancement, research and development, and employee strategic training are strategic responses that telecommunication firms should invest into better performanceen_US
dc.identifier.citationOketch, C., & Muathe, S. (2022). What do strategic responses achieve? : An analysis of performance of telecommunication firms in Kenya. International Journal of Research in Business and Social Science (2147- 4478), 11(2), 104–118. https://doi.org/10.20525/ijrbs.v11i2.1591en_US
dc.identifier.issn2147-4478
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/25409
dc.language.isoenen_US
dc.publisherSSBFNETen_US
dc.subjectStrategic Responsesen_US
dc.subjectPerformanceen_US
dc.subjectTechnology Advancementen_US
dc.subjectOperational Restructuringen_US
dc.subjecttelecommunicationen_US
dc.subjectfirmsen_US
dc.titleWhat do strategic responses achieve? An analysis of performance of telecommunication firms in Kenyaen_US
dc.typeArticleen_US
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