Strategic response and performance of Sarova hotels in Nairobi and Mombasa counties, Kenya

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dc.contributor.authorSangale, Osweto Lawrence
dc.date.accessioned2018-12-04T08:17:38Z
dc.date.available2018-12-04T08:17:38Z
dc.date.issued2017
dc.descriptionA research project submitted to the school of business in partial fulfillment of the requirements for the award of the master of business administration degree (strategic management), Kenyatta University November, 2017.en_US
dc.description.abstractOrganization performance has become a great concern for managers in this competitive environment with most organizations recording a decrease in their performance, as most of the managers are now focusing on the end result i.e. long term performance. However the greatest challenge in high organization performance is the unpredictability of the ever changing working environment forcing organization to change their strategies. The extent to which strategic response affect the organization performance is still questionable. A firm’s superior performance is as a result of its strategic choices that provide the organization a better strategic position in the industry. The general purpose of this research was to establish the effects of strategic responses on performance of Sarova hotels in Nairobi and Mombasa counties, focusing on staff induction, management contracting, customer relations and technology innovation. Descriptive survey design was adopted for this research, taking the top management, middle management and supervisory employees of Sarova group of hotel in three of their city units as the population. Data was collected using questionnaires consisting both opened and closed ended questions. Data was analyzed by use of descriptive and inferential statistical techniques like correlation and regression coefficients to draw a causal relationship between the various strategic responses and performance. Data was presented using graphs and tables. The finding showed that there is a statistical significance relationship among staff induction, management contracting, technology innovation and practice and customer relation management system on the hotel performance. According to the Pearson’s correlation on staff induction, management contracting, technology innovation and practice and customer relation management system indicated a true relationship to the hotel performance in Sarova hotels positively and were statistically significance. The research recommends that Sarova hotels should embrace staff induction, management contracting, technology innovation and practice and customer relation management system. Further studies are required to be carried out to establish other variables affecting hotel performance and use different hotels and organizations to compare study findings and other findings of effects of strategic responses amongst other organizations in Kenya.en_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/18832
dc.language.isoenen_US
dc.publisherKenyatta Universityen_US
dc.titleStrategic response and performance of Sarova hotels in Nairobi and Mombasa counties, Kenyaen_US
dc.typeThesisen_US
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