Bancassurance and Profitability of Selected Commercial Banks in Kenya

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dc.contributor.authorKamunya, Joseph
dc.contributor.authorOmagwa, Job
dc.date.accessioned2018-01-09T12:07:11Z
dc.date.available2018-01-09T12:07:11Z
dc.date.issued2017
dc.descriptionResearch Articleen_US
dc.description.abstractThe banking sector in Kenya plays an important role in the growth of the economy, and thus this sector needs to be stable, over the years this sector has faced challenges which have impacted on profitability of most institutions. Hence, the sector adopted the concept of Bancassurance as a form of diversification to improve its fortunes. However, despite the introduction of this sophisticated concept, there is very little empirical evidence on whether the concept has a significant effect on Profitability of the banks which have largely adopted the concept. And this was the thrust of this empirical investigation. The objective of the study was to determine the effect of bancassurance on profitability of selected commercial banks in Kenya, between the years 2012 to 2016. Profitability was operationalized into Net income, Return on Asset and Return on Equity. The study adopted descriptive survey method. Purposive sampling was used to pick respondents for the study; the target population of six best commercial banks in Kenya was adopted. These were banks offering bancassurance services. Data was analysed by descriptive statistics and multiple regression analysis. Data presentation was in the form of tables and graphs. The study found a positive and statistically significant effect of interest income from banc assurance, customer retention and acquisition and the risk diversification on financial performance of selected commercial banks in Kenya. The number of insurance products on offer did not have a statistically significant effect on profitability of the banks under study. Hence, the study concludes that Bancassurance is a significant component of the banks revenue stream which should be given more prominence as the banks strive to remain profitable.en_US
dc.identifier.citationThe International Journal Of Business & Management Vol 5 Issue 11 November, 2017en_US
dc.identifier.issn2321–8916
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/18100
dc.language.isoenen_US
dc.publisherGlobeedu Groupen_US
dc.subjectBancassuranceen_US
dc.subjectProfitabilityen_US
dc.subjectReturn on Asseten_US
dc.subjectReturn on Equityen_US
dc.titleBancassurance and Profitability of Selected Commercial Banks in Kenyaen_US
dc.typeArticleen_US
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