Gen Z Technological Adeptness Revolution: Social Inclusion and the Future of Entrepreneurial Ecosystem in Kenya
| dc.contributor.author | Musau, Nelly Nthenya | |
| dc.contributor.author | Muathe, Stephen Makau | |
| dc.date.accessioned | 2025-09-29T09:10:47Z | |
| dc.date.available | 2025-09-29T09:10:47Z | |
| dc.date.issued | 2025-09 | |
| dc.description | Article | |
| dc.description.abstract | The technological proficiency of Generation Z (Gen Z) is rapidly transforming entrepreneurship, presenting both exceptional opportunities and emerging risks. This change occurs in a context of structural inequalities, digital divides, and socio-economic instability. While Gen Z’s skill with digital tools promotes innovation in business, it also creates vulnerabilities such as political unrest, investor uncertainty, and disruptions in business operations. This study examined how Gen Z’s digital skills affect the entrepreneurial ecosystem in Kenya, guided by three objectives: to evaluate the contribution of the Gen Z-led revolution towards social inclusion among marginalised groups, including youth, women, and persons with disabilities; to examine the role of digital proficiency in fostering this revolution; and to assess its implications for the entrepreneurial environment. The study adopted a systematic desktop review methodology. Secondary data were sourced from scholarly databases, government reports and credible internet resources. The study found that while Gen Z’s digital competencies create new income opportunities and expand market access, ongoing inequalities, biases in algorithms, and issues with rural internet access limit fair participation. The mixed nature of Gen Z’s technological revolution is evident; it opens economic opportunities but also increases instability. The study recommends the enactment of inclusive digital policies to tap into Gen Z’s potential and build a sustainable, strong entrepreneurial ecosystem. | |
| dc.identifier.citation | Musau, N. N., & Muathe, S. M. GEN Z TECHNOLOGICAL ADEPTNESS REVOLUTION: SOCIAL INCLUSION AND THE FUTURE OF ENTREPRENEURIAL ECOSYSTEM IN KENYA. | |
| dc.identifier.issn | 2348 0386 | |
| dc.identifier.uri | https://ir-library.ku.ac.ke/handle/123456789/31475 | |
| dc.language.iso | en | |
| dc.publisher | International Journal of Economics, Commerce and Management (IJECM) | |
| dc.title | Gen Z Technological Adeptness Revolution: Social Inclusion and the Future of Entrepreneurial Ecosystem in Kenya | |
| dc.type | Article |