Organizational Strategic Change and Performance of NCBA Bank in Mombasa County, Kenya
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Date
2022
Authors
Murithi, Joy Rinya
Wainaina, Lawrence
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Abstract
Kenya’s banking sector has contributed significantly to the growth and development of the
economy. However, there has been a steady decline in banks' financial results as reflected in
their profit margins. As a result, the goal of this research is to see how organizational strategic
change affects NCBA performance in Mombasa County, Kenya. The study employed a
descriptive research design targeting 11 branches of NCBA bank in Mombasa County. The
unit of observation included managers from the following departments: human resources,
marketing, finance, operations, and information technology. Given the small size of the target
population, a census of all 11 branches of NCBA bank in Mombasa County was conducted.
Correlation analysis was used to determine the relationship between variables. Results
indicated that organizational strategic change had a positive and substantial association with
the performance of NCBA banks (r=0.699, p=0.000). The study concluded that strategic
changes and the performance of NCBA banks were positively and substantially related. The
study recommended that banks implement strategic reforms to improve their performance.
Bank managers should adopt proper strategies for implementing change as well as make their
employees aware of the changes.
Description
Article
Keywords
Organizational strategic change, organizational performance, NCBA Bank
Citation
Murithi , J. R. ., & Wainaina, D. L. . (2022). Organizational Strategic Change and Performance of NCBA Bank in Mombasa County, Kenya. Journal of Strategic Management, 2(2), 66–75. Retrieved from https://edinburgjournals.org/journals/index.php/journal-of-strategic-management/article/view/122