Evaluating Negative, Positive and Neutral Reporting in Newspapers in Kenya: A Case Study of Daily Nation and the Standard Newspapers
Loading...
Date
2024-05
Authors
Kilonzo, Onesmus Musyoki
Kiilu, Tommy Kibera
Githiora, Barnabas Wanyagi
Journal Title
Journal ISSN
Volume Title
Publisher
RJI
Abstract
In a recent study investigating the nature of reporting in Kenya, the study explored factors that affect reporting of
Parliament and parliamentarians in two most popular Kenyan newspapers, namely the Daily Nation and The
Standard. However, the study did not evaluate the negative, positive and neutral reporting in newspapers in
Kenya, for which this study was conducted.
Purpose: This study evaluated the negative, positive and neutral reporting in newspapers in Kenya: A case study
of daily nation and the standard newspapers.
Theoretical Foundation The study was guided by the Herman and Chomsky’s ‘Manufacturing Consent – A
Propaganda Model’ theory
Methodology Constructivism philosophical paradigm with mixed method approach through triangulation using
structured questionnaires, face-to-face interviews and observations.
Results The results showed most of the newspaper reporting on MPs during the period under study took a
negative angle.
Conclusion The symbiotic relationship between Parliament, the Media, and the Public is expected to endure
despite occasional "clashes" between Parliament and the Media, which inevitably affect the Public. These
conflicts arise when parliamentary officials perceive negative portrayal by the Media.
Recommendations A similar study needs to be carried out to investigate the foregoing phenomena in both radio
and television stations
Description
Article
Keywords
Newspaper Reporting, Positive News, Negative News, Neutral News, Members of Parliament, Kenya
Citation
KILONZO, O. M., KIILU, T. K., & GITHIORA, B. W. (2024). EVALUATING NEGATIVE, POSITIVE AND NEUTRAL REPORTING IN NEWSPAPERS IN KENYA. Reviewed International Journal of Media, Journalism and Mass Communications, 5(1), 1-15.