Staff Induction and Employee Turnover in Advertising Firms in Kenya

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dc.contributor.advisorPriscilla Ndegwaen_US
dc.contributor.authorMichael, Matheri Njoroge
dc.date.accessioned2021-11-04T09:06:37Z
dc.date.available2021-11-04T09:06:37Z
dc.date.issued2021
dc.descriptionA Research Project Submitted to the School of Business in Partial Fulfilment of the Requirements for the Award of the Degree of Master of Business Administration (Human Resource Management Option) of Kenyatta University, April, 2021en_US
dc.description.abstractStaff turnover is a global concern as it disrupts the firm both directly and indirectly through increased recruitment and training costs. It is a norm for employees to move from one firm to another and the rate of employee turnover remains high. Employee orientation programs help the workers to feel part of the company’s social structure. An effective induction program can be used to address these issues to assist the new workers to cope, boost their morale, as well as impact on the length of time they stay with the firm. The purpose of this study therefore was to establish the effect of staff induction on employee turnover in advertising firms in Kenya. Specifically, the study sought to establish the effect of the formal staff induction program, self-directed staff induction program, and mentored staff induction program on employee turnover in advertising firms in Kenya. The overall theory that was used in the study was the Theoretical knowledge, Practical knowledge and Integration theory of induction. The study also relied on the Uncertainty Reduction Theory as well as the Two Factor Motivation-Hygiene Theory. The study adopted a descriptive design. The target population of the study was the 750 employees working with the 19 advertising firms in Kenya registered with the Association of Practitioners in Advertising. The sample size for the study was 254 respondents obtained using simple random sampling technique. The sampling frame was both the management and non-management staff of the 19 advertising agencies registered with the Association of Practitioners in Advertising. Primary data was collected using a semi-structured questionnaire. A pilot study was carried out in two organizations, representing 20 respondents of the target population. Validity of the research instrument was achieved through expert opinion, operationally defining the study variables, proof reading the questionnaire items and comparing them with previous research. Research instrument reliability was measured using the Cronbach’s-Alpha coefficient which revealed that the questionnaire items had an average Alpha coefficient of 0.778, hence were accepted. Data analysis entailed descriptive and inferential analysis and made use of the Statistical Package for Social Sciences. Descriptive analysis used frequencies, percentages, mean, and standard deviation while inferential statistics involved co-relational analysis as well as regression analysis. Results were displayed in the form of tables, pie charts, and graphs. The study findings revealed that formal staff induction program had a positive significant relationship in influencing employee turnover. Based on the findings the study also revealed that, Self-directed staff induction program had a positive significant relationship with employee turnover. The study findings established that Mentored Staff Induction had a positive significant relationship on employee turnover in advertising firms in Kenya. The study, therefore, recommends that; firms invest in Self-directed staff induction and Mentored staff induction as these were found to be the most effective methods of curbing employee turnover; the advertising agencies should also strive to make the new employees feel that they are indeed valuable members of the organization during the induction. Future studies should be done in this area to include more models of staff induction and how they affect employee turnover.en_US
dc.description.sponsorshipKenyatta Universityen_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/22927
dc.language.isoenen_US
dc.publisherKenyatta Universityen_US
dc.subjectStaff Inductionen_US
dc.subjectEmployee Turnoveren_US
dc.subjectAdvertising Firmsen_US
dc.subjectKenyaen_US
dc.titleStaff Induction and Employee Turnover in Advertising Firms in Kenyaen_US
dc.typeThesisen_US
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