The effects of public relations in delivery of forestry services at Kenya forest service headquarters
Loading...
Date
2014
Authors
Kimani, John Nyenjeri
Kinyua, Francis
Wawire, N. H. W.
Journal Title
Journal ISSN
Volume Title
Publisher
European Journal of Business Management
Abstract
Public Relation is a planned effort to maintain mutual understanding between an organization and its
publics. In recent years, PR has been one of the prominent issues that companies have been addressing.
Yet, few studies have investigated public relations effects on the delivery of forestry services. Using KFS,
this study examined how PR affects service delivery. The results suggest that PR has a role to play in
building product awareness, creating interest, providing information and reinforcing the brand. The
specific objectives of the study were; to examine how PR influences building product awareness at Kenya
Forest Service, to investigate how PR creates interests for Kenya Forestry services and products, to assess
the effects of PR in providing information of forestry services and to determine the effects of PR in brand
reinforcement at Kenya Forest Service. Data was collected from a sample of 70 respondents through a
survey. Simple random sampling was used to select respondents for the study. Interview schedule was
developed and used to collect data from Heads of Departments and a set of questionnaire administered to
the rest of the participants. Statistical Packages of Social Sciences (SPSS) and Excel were used to
analyze the coded data. The information was presented in figures and interpreted based on descriptive
statistics. The study concluded that indeed PR plays an important role in building product awareness,
creating interest, providing information and reinforcing the brand. The study recommends that KFS
should utilize PR more efficiently to create more awareness to its staff, customers, stakeholders and the
public.
Description
Journal article
Keywords
Effects of Public Relations in Delivery of Forestry Services
Citation
European Journal of Business Management Vol.1, Issue 11, 2014