The effects of public relations in delivery of forestry services at Kenya forest service headquarters
Kimani, John Nyenjeri
Wawire, N. H. W.
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Public Relation is a planned effort to maintain mutual understanding between an organization and its publics. In recent years, PR has been one of the prominent issues that companies have been addressing. Yet, few studies have investigated public relations effects on the delivery of forestry services. Using KFS, this study examined how PR affects service delivery. The results suggest that PR has a role to play in building product awareness, creating interest, providing information and reinforcing the brand. The specific objectives of the study were; to examine how PR influences building product awareness at Kenya Forest Service, to investigate how PR creates interests for Kenya Forestry services and products, to assess the effects of PR in providing information of forestry services and to determine the effects of PR in brand reinforcement at Kenya Forest Service. Data was collected from a sample of 70 respondents through a survey. Simple random sampling was used to select respondents for the study. Interview schedule was developed and used to collect data from Heads of Departments and a set of questionnaire administered to the rest of the participants. Statistical Packages of Social Sciences (SPSS) and Excel were used to analyze the coded data. The information was presented in figures and interpreted based on descriptive statistics. The study concluded that indeed PR plays an important role in building product awareness, creating interest, providing information and reinforcing the brand. The study recommends that KFS should utilize PR more efficiently to create more awareness to its staff, customers, stakeholders and the public.