Understanding Strategic Management Practices as a construct that enhances Performance of Selected Coffee Cooperatives in Kenya
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2025-12
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International Journal of Education and Research
Abstract
Coffee remains to be among the major agricultural commodities in the world that has led to employment, trade, rural development, and foreign earnings. Coffee cooperative unions in Kenya play a fundamental role in ensuring social cohesion and making the sector competitive. Nonetheless, issues like inefficiencies in production, low value addition, poor governance and imbalances in the world market still restrict their performance. This paper has analyzed how the stakeholder engagement, strategic leadership and strategic planning influence the organizational performance of coffee cooperative unions in Kenya. The study was based on the theories of Balanced Scorecard, Stakeholder, Competitive Advantage, and Resource-Based View, and it took a descriptive design and a stratified sample of 138 board and senior management of 13 cooperatives. The structured questionnaires were used to collect data that were analyzed using quantitative and qualitative analysis, including regression analysis. The results indicated that stakeholder engagement (0.312, p < 0.01), strategic leadership (0.284, p < 0.05), and strategic planning (0.341, p < 0.01) were positively and significantly associated with organizational performance and explained 62.7 per cent of the difference (R 2 = 0.627). Strategic planning was the most influential element, and this supports the fact that it helps in matching objectives, maximizing resources and improving efficiency in decision making. The study suggests that participatory planning systems should be institutionalized, inclusive governance, capacity building of leadership, and supportive policies must be developed in order to develop competence of management and responsiveness to change. Such strategies can help increase the sustainability, competitiveness and socio-economic level of coffee cooperative unions in Kenya.
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