Factors influencing parents' choice and purchase of clothing for pre-schoolers in Kenya: implication for exercise
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Date
1997
Authors
Njororai, Fletcher I.
Njororai, W. W. S.
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Clothing is one of the major basic needs of the human being. The type of
clothing for children has a major influence on their involvement in play
activities. This study aimed at establishing whether parents of pre-school
children in Nairobi are aware of the children's clothing needs and identify
the factors which influence their choices of children cloths. One hundred
and twenty pre-school children were randomly selected from four
randomly selected nursery schools in Nairobi. The parents/ guardians of
the children were the respondents of the study. The sampling was done
through stratified, multi stage cluster method. A questionnaire was used
to elicit information and data were presented. Description among other
findings, the parents considered freedom of movement and peer group
approval to be of some importance, which self-help features were of least
importance. Other influence, while self-help features were of least
importance. Other influential factors were how well cloths fitted, their
durability, and quality of manufacture. The findings have implications for
exercise involvement for the children as they require clothing that allows
them to play at all times including jumping, rolling, throwing, catching,
sliding, among other. some of these play activities provide the foundation
for the eventual sporting techniques for elite as well as recreational
purposes. It is, therefore, recommended that parents be educated to take
the clothes selection for their children seriously if the latter are to enjoy
their play experience.
Description
A paper presented at the Africa Association for Health, Physical Education, Recreation, Sport and dance 3rd Scientific Congress held on 11th - 15th September, 1997 at Nairobi, Kenya
Keywords
Pre-schoolers, Clothing selection, Self-help features, Fabric, Durability, Quality