Factors influencing parents' choice and purchase of clothing for pre-schoolers in Kenya: implication for exercise
Njororai, Fletcher I.
Njororai, W. W. S.
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Clothing is one of the major basic needs of the human being. The type of clothing for children has a major influence on their involvement in play activities. This study aimed at establishing whether parents of pre-school children in Nairobi are aware of the children's clothing needs and identify the factors which influence their choices of children cloths. One hundred and twenty pre-school children were randomly selected from four randomly selected nursery schools in Nairobi. The parents/ guardians of the children were the respondents of the study. The sampling was done through stratified, multi stage cluster method. A questionnaire was used to elicit information and data were presented. Description among other findings, the parents considered freedom of movement and peer group approval to be of some importance, which self-help features were of least importance. Other influence, while self-help features were of least importance. Other influential factors were how well cloths fitted, their durability, and quality of manufacture. The findings have implications for exercise involvement for the children as they require clothing that allows them to play at all times including jumping, rolling, throwing, catching, sliding, among other. some of these play activities provide the foundation for the eventual sporting techniques for elite as well as recreational purposes. It is, therefore, recommended that parents be educated to take the clothes selection for their children seriously if the latter are to enjoy their play experience.