The Effects of Perceptions on Compliance with the Kenya Alcoholic Drinks Control Act 2010: A Case of Residents of Rhonda Estate in Nakuru County, Kenya
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Date
2014
Authors
Maina, Sebastian Kabue
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Alcohol use has both positive and negative effects on psychosocial and economic
development and for this reasons many countries Kenya included have put in place
policies to regulate the use of alcohol in the society. The compliance or noncompliance
of the policies may be influenced by many factors among them
perceptions of the policy recipients. However, a few studies have focused on
understanding how perceptions influence the compliance with alcohol policies.
Using Psychological reactance theory and the Health belief model, this study sought
to establish the effects of perceptions on compliance with the Kenya Alcoholic
Drinks Control Act 2010 on residents of Kwa Rhonda estate in Nakuru County.
Cluster sampling technique was employed where Kwa Rhonda estate was clustered
in two geographical regions; upper and lower. Systematic random sampling was
carried out in each stratum to come up with two hundred respondents. A descriptive
survey research design was used to conduct the study. A questionnaire was used as
the method of data collection. Quantitative data was coded and analysed using
descriptive statistics such as percentages and frequencies. Data from open ended
questions was analysed using narrative analysis. The findings of this study show that
though majority of the residents believe the government was right in coming up with
that law for the benefit of its citizen's social and health well-being, most of them are
however concemed about its implementation. The residents of Kwa Rhonda estate
view the law as one that interferes with their day to day life by punishing the low
income earners as well as people who are employed in the informal sectors. Due to
this negative perception, the compliancy level is quite low and the reaction to the law
can be described as rebellious. The implementers need to involve the stakeholders
that the residents have more trust in like the church and the nyumba kumi initiative
in the Laws implementation process. They need to do a lot of civic education and
refrain from using threats as this makes the residents more determined to resist any
attempts at controlling them as "children"
Description
A Research Proposal Submitted to the School of Humanities and Social Sciences in Partial Fulfillment for the Requirements for the Award of the Degree in Masters of Arts (Counselling Psychology) of Kenyatta University, March 2014