Role of Kenyan Media in Public Diplomacy Activities in Somalia, 2011–2022
| dc.contributor.author | Madowo, Jacqueline | |
| dc.date.accessioned | 2026-02-20T09:47:41Z | |
| dc.date.available | 2026-02-20T09:47:41Z | |
| dc.date.issued | 2025-09 | |
| dc.description | A Project Report Submitted in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Arts in International Relations and Diplomacy in the School of Law, Arts and Social Sciences of Kenyatta University, September, 2025 Supervisor: 1.Boniface Muoka | |
| dc.description.abstract | The general objective of this study was to examine the role of Kenyan media in promoting public diplomacy activities in Somalia from 2011 to 2022. The specific objectives were to assess how media coverage was utilized to carry out Kenya's public diplomacy activities in Somalia, to analyze the influence of media coverage on perceptions of these activities and to evaluate the effectiveness of media strategies employed by Kenya in advancing its public diplomacy objectives during this period. Guided by Agenda-Setting and Soft Power Theories, the study adopted a descriptive survey research design, focusing on public diplomacy activities in Somalia. The population included journalists, policymakers, diplomats and media professionals involved in reporting on or shaping public perceptions of Kenya's engagement in Somalia. A sample of 22 participants was selected through purposive sampling based on their expertise. Data was collected via in-depth interviews and document analysis of reports and media coverage. Thematic analysis was applied to qualitative data, while statistical analysis was used for quantitative content analysis. Findings were presented narratively, providing a nuanced understanding of the interplay between media coverage and public diplomacy. The study revealed that Kenya maintained a strong diplomatic presence, contributing to regional stability through security and development support. Media coverage was extensive, often positive, but included criticisms. Kenyan media significantly shaped public opinion on Kenya’s military intervention in Somalia, with framing impacting Kenya’s image positively or negatively. However, media strategies’ effectiveness was mixed due to infrastructure challenges and low literacy levels in Somalia, limiting reach. Recommendations include fostering inclusive development assistance, enhancing media engagement strategies and investing in digital infrastructure to expand access and influence in Somalia | |
| dc.description.sponsorship | Kenyatta University | |
| dc.identifier.uri | https://ir-library.ku.ac.ke/handle/123456789/32530 | |
| dc.language.iso | en | |
| dc.publisher | Kenyatta University | |
| dc.title | Role of Kenyan Media in Public Diplomacy Activities in Somalia, 2011–2022 | |
| dc.type | Thesis |