Strategic Responses and Operational Performance of Savings and Credit Co-Operative Societies in Garissa County, Kenya
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Date
2024-03
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Kenyatta University
Abstract
Weak laws, poor financial management, leadership, governance, and political intervention are only a few of the numerous problems plaguing the co-operative societies sector in Kenya and, specifically, those operating in Garissa County. Consequently, savings and credit cooperative societies in Garissa County have used a variety of strategic solutions in an effort to boost their operational effectiveness, although the true impact of these measures remains unclear. In this light, The specific objectives guiding this study are: to determine the effect of innovation strategies on operational performance of savings and credit cooperative societies in Garissa County, to assess the effect of customer relations management on operational performance of savings and credit cooperative societies in Garissa County, to determine the effect of staff training on operational performance of savings and credit cooperative societies in Garissa County and to assess the effect of product pricing on operational performance of savings and credit cooperative societies in Garissa County. The overarching goal of this research is to learn how strategic responses have influenced the efficiency and effectiveness of savings and credit cooperative societies in Garissa County. The study is anchored on the following theory open systems approach theory, institutional theory, resource based view. The study us a descriptive research design. The population consisted of 250 workers at 10 different savings and credit cooperative societies across Garissa County. A sample of 154 workers and 10 managers were randomly chosen for the research. The questionnaire were used to collect primary data from the institutions' administration by the researcher. Descriptive statistics such as Central tendency and dispersion measurements, such as standard deviation and mean were used. Inferential statistics such as regression and correlations were used. Tables and graphs were used to present numerical information, with accompanying text providing context. The study showed that a significant positive link was also found between strategic innovation indicators and the successes of public institutions, customer relations management strategies have a significant effect on operational performance, staff training strategies had significant effect on operational performance and product pricing strategies significantly influenced operational performance. The study recommends that policy makers and strategists working for savings and credit cooperative societies operating in Garissa County should give more weight on innovation strategies when making decisions on strategic responses.
Weak laws, poor financial management, leadership, governance, and political intervention are only a few of the numerous problems plaguing the co-operative societies sector in Kenya and, specifically, those operating in Garissa County. Consequently, savings and credit cooperative societies in Garissa County have used a variety of strategic solutions in an effort to boost their operational effectiveness, although the true impact of these measures remains unclear. In this light, The specific objectives guiding this study are: to determine the effect of innovation strategies on operational performance of savings and credit cooperative societies in Garissa County, to assess the effect of customer relations management on operational performance of savings and credit cooperative societies in Garissa County, to determine the effect of staff training on operational performance of savings and credit cooperative societies in Garissa County and to assess the effect of product pricing on operational performance of savings and credit cooperative societies in Garissa County. The overarching goal of this research is to learn how strategic responses have influenced the efficiency and effectiveness of savings and credit cooperative societies in Garissa County. The study is anchored on the following theory open systems approach theory, institutional theory, resource based view. The study us a descriptive research design. The population consisted of 250 workers at 10 different savings and credit cooperative societies across Garissa County. A sample of 154 workers and 10 managers were randomly chosen for the research. The questionnaire were used to collect primary data from the institutions' administration by the researcher. Descriptive statistics such as Central tendency and dispersion measurements, such as standard deviation and mean were used. Inferential statistics such as regression and correlations were used. Tables and graphs were used to present numerical information, with accompanying text providing context. The study showed that a significant positive link was also found between strategic innovation indicators and the successes of public institutions, customer relations management strategies have a significant effect on operational performance, staff training strategies had significant effect on operational performance and product pricing strategies significantly influenced operational performance. The study recommends that policy makers and strategists working for savings and credit cooperative societies operating in Garissa County should give more weight on innovation strategies when making decisions on strategic responses.
Weak laws, poor financial management, leadership, governance, and political intervention are only a few of the numerous problems plaguing the co-operative societies sector in Kenya and, specifically, those operating in Garissa County. Consequently, savings and credit cooperative societies in Garissa County have used a variety of strategic solutions in an effort to boost their operational effectiveness, although the true impact of these measures remains unclear. In this light, The specific objectives guiding this study are: to determine the effect of innovation strategies on operational performance of savings and credit cooperative societies in Garissa County, to assess the effect of customer relations management on operational performance of savings and credit cooperative societies in Garissa County, to determine the effect of staff training on operational performance of savings and credit cooperative societies in Garissa County and to assess the effect of product pricing on operational performance of savings and credit cooperative societies in Garissa County. The overarching goal of this research is to learn how strategic responses have influenced the efficiency and effectiveness of savings and credit cooperative societies in Garissa County. The study is anchored on the following theory open systems approach theory, institutional theory, resource based view. The study us a descriptive research design. The population consisted of 250 workers at 10 different savings and credit cooperative societies across Garissa County. A sample of 154 workers and 10 managers were randomly chosen for the research. The questionnaire were used to collect primary data from the institutions' administration by the researcher. Descriptive statistics such as Central tendency and dispersion measurements, such as standard deviation and mean were used. Inferential statistics such as regression and correlations were used. Tables and graphs were used to present numerical information, with accompanying text providing context. The study showed that a significant positive link was also found between strategic innovation indicators and the successes of public institutions, customer relations management strategies have a significant effect on operational performance, staff training strategies had significant effect on operational performance and product pricing strategies significantly influenced operational performance. The study recommends that policy makers and strategists working for savings and credit cooperative societies operating in Garissa County should give more weight on innovation strategies when making decisions on strategic responses.
Description
A Project Report Submitted to the School of Business Economics and Tourism in Partial Fulfilment of the Requirements for the Award of Degree of Master of Business Administration (Strategic Management Option) of Kenyatta University March, 2024
Supervisor:
1. David Kiiru
A Project Report Submitted to the School of Business Economics and Tourism in Partial Fulfilment of the Requirements for the Award of Degree of Master of Business Administration (Strategic Management Option) of Kenyatta University March, 2024 Supervisor: 1. David Kiiru
A Project Report Submitted to the School of Business Economics and Tourism in Partial Fulfilment of the Requirements for the Award of Degree of Master of Business Administration (Strategic Management Option) of Kenyatta University March, 2024 Supervisor: 1. David Kiiru