E-Commerce Strategy Adoption and Performance of Micro and Small Enterprises: A Case of Private Security Firms in Nairobi County, Kenya
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Date
2018-11
Authors
Achiando, Harold Anyang
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
E-commerce has experienced unprecedented growth in the last decade, especially with the
continued penetration of the Internet. Even though E-commerce is fraught with various challenges
such as poor internet access, lack of technical skill and potential of cybercrime, it presents many
benefits to businesses, small and big, local and international. While small companies in Kenya
have not fully utilized E-commerce, the trend is fast growing, and the market is increasingly
accepting doing business over the internet. This study sought to establish the effects of Ecommerce
on the performance of Micro and Small Enterprises (MSEs) in the private security
sector through four focal points; E-commerce integration, Social media integration, Customer
relationship management, and Online marketing strategies to find out their effects on performance
measured as sales volume. The retrospective study (2015-2017) had 83 respondents who were
members of Protective & Security Association of Kenya (PROSAK) and operated in Nairobi
County. Data were analysed using ratios, percentages, analysis of variance (ANOVA) and
correlation coefficients. The study found that there are significant benefits associated with
adopting E-commerce strategies into an MSE. Sixty per cent of the respondents had a website, and
80% had at least one business social media account for communications with the clients and
marketing. Most of the respondents (72%) said they have seen an increase in sales and 82% saw
an increase in business profitability since they started using internet marketing and social media in
their businesses.
Description
A Research Project Submitted to the School of
Business in Partial Fulfillment for the Award of the
Degree in Master of Business administration
(Strategic Management) of Kenyatta University