Mobile Banking Services and Financial Performance of Selected Youth Enterprises in Nairobi City County, Kenya

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dc.contributor.advisorAmbrose O. Jagongo.en_US
dc.contributor.authorAberi, Aming’a Vincent
dc.date.accessioned2022-08-25T06:34:47Z
dc.date.available2022-08-25T06:34:47Z
dc.date.issued2022
dc.descriptionA Research Project Submitted to the School of Business in Partial Fulfillment for the Award of Degree in Master of Business Administration-Finance Option at Kenyatta University June, 2022en_US
dc.description.abstractMobile Banking is a mobile-based technology that facilitates increased access to financial services. Int this respect, it aids in the fight against poverty by enabling productive investment and business expansion. This technology allows customers to communicate with financial institutions via a mobile phone, be it telephone or digital. It then generates information about data communications and transactions. The advantages of mobile banking include simplicity, accessibility, security, and usability. These, among other benefits, have enabled m-banking to take root in Kenya and forced commercial banks to change their traditional way of doing business in order to incorporate these transactions into their business. Using this technology, a consumer can perform a wide variety of financial transactions such as claiming a bank balance, obtaining a loan, saving money, paying for goods and services, paying for health insurance such as NHIF, paying salaries and bills such as electricity and water etc. In Kenya, there are more than 65,000 mobile money agents. These mobile money shops, unlike commercial banks, are distributed nationwide in rural and urban areas. Research has shown that businesses that maintain the technology barrier are very high and now accept banking services from Kenyans closed by commercial banks. This study sought to find out the financial performance of selected new businesses in Nairobi City County that have adopted mobile banking services. The following objectives guided the study; check mobile banking savings services, mobile banking services, leading banking services and mobile banking transfer services with selected youth finance services for selected youth businesses in Nairobi City, Kenya. The research focused on the Mobile Banking Business Model, Technology Acceptance Model (TAM) and Theory Intermediation Theory. The study used descriptive research formats. Important data was collected using questionnaires, while the collection of secondary data on the financial performance of businesses over the past five years was done using datasheets. The validity of the questionnaires was determined prior to testing, flight studies and expert judgment, while Cronbach's Alpha assessed the reliability of the materials. The survey identified 56 managers of selected Youth businesses in Nairobi City who were managers or business owners. Descriptive statistics: mean, standard percentage deviations and quantities were used in the data analysis. Different details include correction for correction analysis. The research results were presented using tables, graphs, charts, percentages and frequencies to help simplify data comparisons and conclusions. This study’s findings have demonstrated that mobile banking services have a positive and visible impact on the financial performance of selected youth businesses. With the widespread use of mobile services, mobile banking is expected to continue to grow. Mobile banking gives customers an easy opportunity as it allows them to perform their duties on the go. However, there is a need to remove any existing barriers and challenges that could prevent easy access to mobile banking by customers. The study, therefore, concludes that as small businesses expand their mobile banking system, customer sensitization and training on mobile banking applications reduce threats and risks to mobile banks. This enables small businesses to attract more mobile customers to their banks and thus perform better financially.en_US
dc.description.sponsorshipKenyatta Universityen_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/24074
dc.language.isoenen_US
dc.publisherKenyatta Universityen_US
dc.subjectMobile Banking Servicesen_US
dc.subjectFinancial Performance of Youth Enterprisesen_US
dc.subjectYouth Enterprises in Kenyaen_US
dc.titleMobile Banking Services and Financial Performance of Selected Youth Enterprises in Nairobi City County, Kenyaen_US
dc.typeThesisen_US
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