Electronic Commerce Adoption and Performance of Small and Medium Enterprises in Murang’a County, Kenya
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Date
2021
Authors
Orori, Edwin Mbegera
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Small and Medium Enterprises (SMEs) have a lot of potentials when it comes to electronic commerce. There is evidence that SMEs in developing countries, such as Kenya, are reluctant to adopt e-commerce. Failing to reach an acceptable level threshold tends to hinder businesses from realizing the full benefits of technology adoption. The general objective of the study was: to determine the effect of E-commerce adoption and Performance of Small and Medium Enterprises in Murang'a county. The Specific Objectives of the study were: To determine effects of computing infrastructure, ICT computing skills, information storage and lastly, examine effects of service delivery and the Performance of SMEs in Murang'a County. A descriptive research design was used in this analysis, with a target population of 1239 respondents, with a sample of 124 who were either business managers or owners. The study used stratified sampling technique to sample owners and managers from transport saccos, shops, hardware shops, clinics and hotels. Primary data was obtained from managers or owners of the classified SMEs using questionnaires. Chronbach Alpha was employed to check the reliability of 0.809 for the predesigned questionnaires. Data was analyzed through descriptive, relational and inferential models. The study established that computing infrastructure, ICT computing skills, information storage and service delivery had a positive and significant on the Performance on SMEs. The study concludes that with the right operational methods to manage IT infrastructure, Performance in the company is improved. The study recommends the e-commerce adoption that has been used in the firm for some time, it will be fascinating to revisit the extent of entrepreneurial alignment tactically influences the connection between e-commerce adoption and SME results.
Description
A Research Project Submitted to School of Business in Partial Fulfillment for the Requirements for Award of Degree of Master of Business Administration (Management Information Systems) of Kenyatta University, November, 2021
Keywords
Electronic Commerce, Adoption, Performance, Small and Medium Enterprises, Murang’a County, Kenya