Analysis of Determinants of M-Commerce Adoption by Online Consumers

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dc.contributor.authorGitau, L.
dc.contributor.authorNzuki, D. M.
dc.date.accessioned2014-11-13T08:29:55Z
dc.date.available2014-11-13T08:29:55Z
dc.date.issued2014
dc.description.abstractM-Commerce is the making of payments for products and services through the use of mobile devices. The proliferation of mobile devices has resulted to into substantial growth of M-commerce. This is as a result of anytime anywhere connectivity, low cost of business, increased new sales avenues and customer loyalty. But even with the high penetration rate of Mobile phones, a relatively low adoption rate of M-Commerce has been observed in the developing countries. This study provides the theoretical underpinning for various interventions to promote M-Commerce Adoption. The study uses the literature review to identify the factors which influence the adoption of M-Commerce by consumers. The results from this study will be useful to m-commerce companies in formulating appropriate marketing strategies, as well as developing appropriate applications that address the needs and resources of various stakeholders. The outcome of this study will guide companies that offer MCommerce related products in the selection of digital products and in pursuance of future commercial opportunities. The finding of this study recommends that the government should set up legislation that would ensure customer security in order to enhance trust and hence enhance M-Commerce adoption.en_US
dc.identifier.citationInternational Journal of Business, Humanities and Technology Vol. 4, No. 3; May 2014en_US
dc.identifier.urihttp://www.ijbhtnet.com/journals/Vol_4_No_3_May_2014/12.pdf
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/11647
dc.language.isoenen_US
dc.publisherCenter for Promoting Ideas, USAen_US
dc.subjectMobile commerceen_US
dc.subjectadoptionen_US
dc.subjectTechnology Acceptance Model (TAM)en_US
dc.subjectConsumer Intention to Use(IU)en_US
dc.subjectPerceived Ease of Use (PEOU)en_US
dc.subjectPerceived Use (PU)en_US
dc.titleAnalysis of Determinants of M-Commerce Adoption by Online Consumersen_US
dc.typeArticleen_US
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