Relationship Between Disney Cartoon Program Watching and Prosocial Behavior Among Children Between Age 7 and 11 in Nairobi City County Kenya.
| dc.contributor.author | Mokua,Olipha Mokeira | |
| dc.date.accessioned | 2024-07-31T09:13:08Z | |
| dc.date.available | 2024-07-31T09:13:08Z | |
| dc.date.issued | 2024-07 | |
| dc.description | A Research Project Submitted to the School Of Law, Arts and Social Sciences in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Arts (Counseling Psychology) of Kenyatta University July, 2024 Supervisor Dr. Mary Kamina Lecturer Department of Psychology Kenyatta University | |
| dc.description.abstract | There is a significant change in children's lives today, including education, play, sociability, eating habits and dress code. Social media greatly impacts children, leading to the replacement of traditional family lifestyles with modern ones. Media can influence societal views and alter behavior subtly yet powerfully. This study aimed to establish the relationship between watching Disney cartoons and prosocial behavior among children aged 7 to 11 in Nairobi City County, Kenya. The study was informed by the social cognitive theory. A correlational research strategy was used. The study targeted 7,500 pupils from six primary schools in Nairobi County, with a final sample size of 308 pupils. Data were gathered using a structured questionnaire. Findings on the relationship between children's prosocial conduct and viewing Disney cartoons were analyzed using descriptive statistics, including frequencies, percentages, means, and standard deviations, and presented in tables. The relationship between watching Disney cartoons and prosocial behaviors was examined using Pearson's correlation coefficient and presented in tables. Strategies to promote prosocial behaviors due to Disney cartoon watching were analyzed using descriptive statistics and presented in tables. The study found out that Disney Cartoon Program watching influences behavior change on children between the age of 7 and 11. This study therefore, recommends that policymakers in Kenya's film industry ensure that Disney films shown on Kenyan channels promote morals and prosocial behavior among children. The researcher further recommends future research on the role parents play in the amount of time children spend watching cartoons and the type of cartoon programs they watch | |
| dc.description.sponsorship | Kenyatta University | |
| dc.identifier.uri | https://ir-library.ku.ac.ke/handle/123456789/28523 | |
| dc.language.iso | en | |
| dc.publisher | Kenyatta University | |
| dc.title | Relationship Between Disney Cartoon Program Watching and Prosocial Behavior Among Children Between Age 7 and 11 in Nairobi City County Kenya. | |
| dc.type | Thesis |