Tourists’ Willingness to Pay For Upstream Restoration and Conservation Measures

dc.contributor.authorPedrosoa, Rui
dc.contributor.authorKung’ub, James Biu
dc.date.accessioned2020-11-13T09:19:09Z
dc.date.available2020-11-13T09:19:09Z
dc.date.issued2019-05
dc.descriptionResearch Articleen_US
dc.description.abstractReserve in Kenya in particular motivated this study. Degradation of ecosystem services in the Mara basin is a cause of increasing pressure on the wildlife of the reserve. Wildlife tourists in the downstream area of the basin are beneficiaries of ecosystem services, particularly stream flow and water quality, provided in the upstream water catchment. This study aimed to estimate the willingness to pay (WTP) of wildlife tourists to cofinance conservation and restoration measures in the upstream of the Mara River Basin. The contingent valuation method was used with a valuation scenario framed in a payment for ecosystem services (PES) scheme. The relationship between WTP and several socio-economic variables was captured by an ordered logistic regression model. The mean WTP was estimated at US$41.6 (KES ¼ 4314.8), with a potential annual revenue of over $US 3.5 million alone from tourists staying inside the reserve. This study contributes to clarifying the feasibility of a PES scheme in the Mara River Basin complementing former studies concerned with the willingness to accept conservation and restoration measures in the upstream of the basin. The study closes an important knowledge gap and paves the way for an institutional solution enabling PES implementation in the basin.en_US
dc.identifier.citationPedroso, R., & Biu Kung’u, J. (2019). Tourists’ willingness to pay for upstream restoration and conservation measures. Journal of Sustainable Tourism, 27(8), 1107-1124.en_US
dc.identifier.issn0966-9582
dc.identifier.issn1747-7646
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/20915
dc.language.isoenen_US
dc.publisherTaylor and Francisen_US
dc.subjectWildlife tourismen_US
dc.subjectWillingness to payen_US
dc.subjectPayment for ecosystem servicesen_US
dc.subjectMasai Mara National Reserveen_US
dc.subjectMara River Basinen_US
dc.subjectWatershed conservationen_US
dc.titleTourists’ Willingness to Pay For Upstream Restoration and Conservation Measuresen_US
dc.typeArticleen_US
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