Marketing and Promotion of Sports, Recreation and Leisure.
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Date
2005-11
Authors
Bukachi, Malenya G.
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Sports can playa central role in eradication of extreme poverty
and hunger in that sports ideals, philosophies, figures as well as
activities can be well used in propagating of antipoverty and
hunger campaigns and strategies for instance, freedom from
hunger walks among others, more so, the above aspects of sports
can be used to earn the country foreign exchange directly and
indirectly hence acting as economic boosters.
Environmental sustainability can be well ensured through sports,
recreational and leisure activities since there continued provision
depends on the environment. Being a common universal
language, sports can be well used to demonstrate the need of
women empowerment and promotion of gender equality.
However, to make sports gain wider appeal and hence the
. appreciation of its role in meeting of millennium development
goals, proper marketing and promotion must be done. These
involves the why and how of sports, recreation and leisure
marketing. Thus, the paper I am going to present will adequately
look into the various ways of sports, leisure and recreational
activities. These will be followed by how of marketing and
promotion of sports, recreation and leisure in order to meet
ways. The paper will also look into the various strategies,
principles and procedures of marketing for instance, matching of
services and demand in sports - a big challenge. Further more,
marketing research strategies, analyzing as well as study of
market trends will be adequately looked into. Concerning promotion, the various strategies are going to be
discussed in these paper so as to make sports acts as motivator
for slum girl and boy for schooling, an instrument for meeting
youths in large number and thus update them with current
statistics on HIV and AIDS, make expectant mothers utilize it
for improvement of material helath as well as reducing child
mortality.
Description
6th Biennual Scientific Conference of the Africa Association for Health, Physical Education, Recreation, Sport and Dance(AFAHPER-SD)Kenyatta University Nairobi Kenya from Wednesday 9th-friday 11th November 2005.