An analysis of in store environment ambience factor influence on consumer behaviour

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dc.contributor.authorNdeh, Patience A.
dc.contributor.authorNjuguna, Reuben K.
dc.date.accessioned2015-10-29T13:36:44Z
dc.date.available2015-10-29T13:36:44Z
dc.date.issued2015
dc.description.abstractDespite studies that exist on in store environment affecting consumer behaviour, there are still contradictory findings on propositions presented. In view of the contradictory findings, this study depicts the consumer behaviour in East Africa, Kenya and prevailing aspects in supermarkets. This study proposes an integrative conceptual model on how ambience characteristics could ensure positive consumer behaviour among retail customers. The study recommends that supermarket in Kenya should endeavour to initiate programs that will emphasize on scent as opposed to music and lighting as the latter do not affect consumer behaviour while scent does.en_US
dc.identifier.citationInternational Journal of Sales, Retailing and Marketing Vol. 4, No. 6; 2015
dc.identifier.issn2045-810X
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/13828
dc.publisherCircle Research Centre
dc.subjectAmbienceen_US
dc.subjectScenten_US
dc.subjectback ground musicen_US
dc.subjectconsumer behaviouren_US
dc.titleAn analysis of in store environment ambience factor influence on consumer behaviouren_US
dc.typeArticleen_US
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