Leadership and Customer Focus on Sustainability of Small Holder Dairy Farming Projects In Kajiado County, Kenya
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Date
2022
Authors
Polong, Ntoyian Sakimpa
Kimutai, Gladys
Journal Title
Journal ISSN
Volume Title
Publisher
BAAMRJ
Abstract
The increased level of competition resulting from globalization has forced project managers
to put in place strategies of remaining sustainable. All projects including the small holder
dairy farming one’s have not been left behind in pursuit of remaining sustainable with this
increased level of competition. Despite the significant role of Total Quality Management
(TQM) in sustainability of projects, little efforts have been made to apply TQM principles
among small scale dairy farming projects. This has resulted into low quality of dairy products
offered to customers that adversely affects their health. The main objective of the study was
to establish the effect of TQM on sustainability of small holder dairy farming projects in
Kajiado District. The specific objectives of the study were determining effect of leadership,
people management, process management, customer focus and information and
communication on the sustainability of small holder dairy farming projects in Kajiado
County, Kenya. The study was anchored on the TQM Theory, Resource-Based View Theory
and the Theory of Constraints. The study adopted a descriptive design and a total of 125
senior and middle level managers were targeted. The study used a census and thus the sample
size was 125 respondents. The study collected primary data with the help on questionnaires.
The collected data was analyzed using means, standard deviations and regression analysis.
Presentation of findings was achieved via utilization of Figures and Tables. The study
established that leadership and customer focus have significant effect on sustainability of
small holder dairy farming projects. Likewise, managing people and processes have
insignificant effect on small holder dairy farming projects. The study concludes that
leadership and customer focus are significant TQM components influencing sustainability of small holder dairy projects.
The study recommends that dairy farmers in Kenya should periodically analyze sustainability
using computer systems for the sectional heads to make decision. All stakeholders in the
dairy farming activity should highly observe ethics and integrity is observed when dealing
with each other. Customer complaints should be used as an approach of improving current
processes in the producer dairy group. Dairies should visit customers after offering the
financial services. The dairy unit quality strategy should be communicated to all farmers
quickly due to the use of ICT.
Description
Article
Keywords
Total Quality Management, Leadership, Customer Focus, Sustainability
Citation
Polong, N. S., & Kimutai, G. (2022). Leadership and customer focus on sustainability of small holder dairy farming projects in Kajiado County, Kenya. Business Administration and Management Research Journal, 3 (2), 291, 304.