Mediating Effect of Competitive Advantage on the Relationship Between E-commerce Capability and Performance: Empirical Evidence from Commercial Banks in Kenya

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dc.contributor.authorMutuku, Morrisson Kaunda
dc.contributor.authorMuathe, Stephen M. A.
dc.contributor.authorJames, Rosemary
dc.date.accessioned2019-10-03T08:33:59Z
dc.date.available2019-10-03T08:33:59Z
dc.date.issued2019
dc.descriptionResearch Articleen_US
dc.description.abstractCommercial banks operate in a very competitive environment. As such, e-commerce capability of e-commerce has become a crucial tool for provision of competitive advantage and improved performance. However, the mediating effect of competitive advantage on the relationship between e-commerce capability and performance is still a key question. The study empirically analyzed the mediating effect of competitive advantage on the relationship between e-commerce capability and performance of commercial banks in Kenya. Competitive advantage was measured using customer satisfaction index. E-commerce capability was measured using four dimensions of information capability, transaction capability, customization capability and back-end integration capability while performance was measured using Return on Assets. The study was anchored on the Resource- Based View Theory. The study used explanatory research design. A census of 43 commercial banks was taken; data for performance was extracted for the financial year 2016/2017. Data for e-commerce capability was collected from commercial banks websites. Data analysis was done using descriptive and inferential statistics. The study findings revealed that competitive partially mediates the relationship between e-commerce capability and performance of commercial banks in Kenya. recommends that managers of commercial banks should consider delivering superior value to their customers though implementation of e-commerce capability.en_US
dc.identifier.citationEuropean Journal of Business and Management Vol.11, No.17, 2019en_US
dc.identifier.issn2222-1905
dc.identifier.issn2222-2839
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/19725
dc.language.isoenen_US
dc.publisherIISTEen_US
dc.titleMediating Effect of Competitive Advantage on the Relationship Between E-commerce Capability and Performance: Empirical Evidence from Commercial Banks in Kenyaen_US
dc.typeArticleen_US
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