Internationalization Strategies and Performance of Micro, Small and Medium Sized Manufacturing Enterprises in Nairobi City County, Kenya

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dc.contributor.advisorEliud E.O. Obereen_US
dc.contributor.authorOdungo, Dan Vitalis
dc.date.accessioned2023-08-14T09:34:17Z
dc.date.available2023-08-14T09:34:17Z
dc.date.issued2023
dc.descriptionA Research Project Submitted to the School of Business, Economics and Tourism in Partial Fulfilment of the Requirements for the Award of the Degree of Masters in Business Administration (Strategic Management Option) of Kenyatta University, May 2023.en_US
dc.description.abstractSmall and medium sized businesses are key aspects of economic progress in every country and their internationalization is thought to be essential to the growth of the economy and firm growth. Micro, small, and medium-sized businesses have endured a great deal of failure and death in Kenya, despite the fact that they are crucial for increasing employment, capital base, and revenue. The performance of the small and medium sized enterprises in Kenya’s internationalization remains dismal because more focus by the government has been on foreign investors. This study sought to establish the key internationalization strategies that impact Micro and SMEs performance in Nairobi City County. The general objective of the study was to investigate effects of internationalization strategies and performance of micro, small and medium sized manufacturing enterprises in Nairobi City County. The specific objectives of this study therefore were to determine the effect of managerial competence, network structure, operating network and international market knowledge on performance of Micro, Small and Medium size Manufacturing Enterprises in Nairobi City County, Kenya. The study was anchored on study: Stakeholders’ Theory, Tradition Foreign Direct Investment Theory, Stage Model Theory and The Network Approach. This study used a descriptive survey design. The target population was 262 exporting micro small and medium sized manufacturing enterprises that are located in Nairobi City, County. A sample size of 53 potential respondents were randomly selected representing 20% of the total population as justified under sampling technique. The key source of data was primary, obtained using structured questionnaires whose reliability and validity were ascertained. Descriptive and inferential analysis were the two methods that were utilized. The study found that managerial competence, operating environment and international marketing knowledge had significant effect on MSMEs performance. Managerial competence is thought to be an important determinant of internationalization for MSMEs. The study recommended global partnership to enhance global experience and innovation capability on SMEs' export success.en_US
dc.description.sponsorshipKenyatta Universityen_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/26826
dc.language.isoenen_US
dc.publisherKenyatta Universityen_US
dc.subjectInternationalization Strategiesen_US
dc.subjectMicro, Small and Medium Sized Manufacturing Enterprisesen_US
dc.subjectNairobi City Countyen_US
dc.subjectKenyaen_US
dc.titleInternationalization Strategies and Performance of Micro, Small and Medium Sized Manufacturing Enterprises in Nairobi City County, Kenyaen_US
dc.typeThesisen_US
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