Organisation Development Interventions and Performance of Airtel Kenya
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Date
2020
Authors
Watare, A
Njuguna, R.
Maina, S
Journal Title
Journal ISSN
Volume Title
Publisher
International Academic Journals
Abstract
Organizations operate to achieve their
objectives including making profits and
growth. Since they operate in the external
turbulent and competitive environment,
they do not always perform as expected.
Fortunately, there are development and
management strategies and interventions
firms can adopt to improve their efficiency
and effectiveness. When a company does
not perform as expected, questions can arise
concerning its use of improvement/change
strategies. Airtel Kenya has been
underperforming for long, and this raises
questions about the firm’s utilization of
strategies that change or improve their way
of doing business. In light of this, this study
aimed at establishing if Airtel Kenya
utilizes organization development
interventions to improve its performance.
The general objective was to explore the
effect of organization development
interventions on the performance of Airtel
Kenya. The study was guided by three
specific objectives: To establish the effects
of HRM interventions on the performance
of Airtel Kenya, to determine the effect of
techno-structural interventions on the
performance of Airtel Kenya, and to assess
the effect of strategic interventions on the
performance of Airtel Kenya. The study
was supported by three strategic
management theories/models, namely,
Resource Based View, Force-Field
Analysis, and the Systems Theory. The
empirical review revealed several gaps that
this study filled such as the limitation in the
scope of the research variables studied. The
study adopted a descriptive research design.
The target population was the employees in
middle and top-level management
positions. The researcher used simple
random sampling to select 100 employees
from three Airtel branches in Nairobi
County. To obtain primary data, the
researcher used a semi-structured
questionnaire as the data collection
instrument. The validity of the instrument
was established through content validity
whereas a pilot study tested its reliability
using the Cronbach’s Alpha. Data was
analyzed using descriptive statistics
including the measures of central tendency
such as mean and standard deviation.
Finally, regression analysis was utilized to
analyze the relationship between the
dependent and independent variables.
Results of the study revealed that HRM
interventions, techno-structural
interventions, and strategic interventions
are strongly correlated with performance.
The three organization development
interventions were also found to be
statistically significant at a confidence level
of ninety-five percent. Organization
development managers should design
policies that guide the creation of effective,
strategic, and competitive interventions to
boost productivity, goal achievement, and
innovative capabilities. The management of
Airtel Kenya should ensure the nonfunctional and ineffective interventions are
replaced with better interventions that
surpass those of their competitors in order
to improve their performance.
Description
A research article published in International Academic Journal of Human Resource and Business Administration
Keywords
Organization Development (OD), Intervention, OD Interventions, HRM Interventions, Strategic Interventions, Techno structural Interventions, Performance, Effectiveness, Organization
Citation
Watare, A., Njuguna, R., Maina, S (2020). Organisation development interventions and performance of Airtel Kenya. International Academic Journal of Human Resource and Business Administration, 3(9), 333-354