Influence of Social Media on Information Seeking and Sharing Behavior among Young Adults in Kenya
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Date
2024-03
Authors
Mbeeria, Duncan
Journal Title
Journal ISSN
Volume Title
Publisher
IPRJB
Abstract
Purpose: The aim of the study was to investigate the
influence of social media on information seeking and
sharing behavior among young adults in Kenya.
Methodology: This study adopted a desk
methodology. A desk study research design is
commonly known as secondary data collection. This
is basically collecting data from existing resources
preferably because of its low cost advantage as
compared to a field research. Our current study looked
into already published studies and reports as the data
was easily accessed through online journals and
libraries.
Findings: Social media heavily influences
information seeking and sharing behavior among
young adults in Kenya, facilitating quick access to
diverse content despite concerns about reliability. To
address misinformation and promote digital literacy,
implementing educational programs and establishing
guidelines for verifying information on social
platforms are recommended.
Unique Contribution to Theory, Practice and
Policy: Uses and gratifications theory, social cognitive
theory & diffusion of innovations theory may be used
to anchor future studies on influence of social media
on information seeking and sharing behavior among
young adults in Kenya. Develop and implement digital
literacy programs tailored to the needs of young adults
in Kenya, with a focus on enhancing critical evaluation
skills, media literacy, and information verification
techniques. Advocate for the development of policies
and guidelines to regulate the dissemination of
misinformation, hate speech, and harmful content on
social media platforms, while preserving freedom of
expression and information sharing.
Description
Article
Keywords
Influence, Social Media, Information Seeking, Sharing Behavior
Citation
Mbeeria, D. (2024). Influence of Social Media on Information Seeking and Sharing Behavior among Young Adults in Kenya. African Journal of Information and Knowledge Management, 3(1), 53 – 63. https://doi.org/10.47604/ajikm.2432