Nexus analysis: Internet of things and business performance

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dc.contributor.authorMutuku, Morrisson Kaunda
dc.contributor.authorMuathe, Stephen M. A.
dc.date.accessioned2022-03-23T07:21:43Z
dc.date.available2022-03-23T07:21:43Z
dc.date.issued2020-06
dc.descriptionResearch paper in International Journal of Research in Business and Social Science (2147- 4478). 9. 175-181. 10.20525/ijrbs.v9i4.726.en_US
dc.description.abstractThis paper analyses the influence of the Internet of Things (IoT) on business performance guided by the following objectives; assessing the influence of the Internet of things positively on sales and marketing strategies of business; to determine the influence of the Internet of things on resources management in modern businesses and to analyze the influence of the Internet of things on business profitability. The paper conducted exploratory research to study the Impact of IoT data on Business performance was conducted. Through the literature review process recently published papers on IoT and business performance including sales and marketing strategies, resource management profitability was gathered. Research papers, Journals, Internet Sites, and books were used to collate the relevant content on the subject. The analysis conducted by this study indicated that most published studies showed that IoT has huge potential for businesses across many sectors. The data collected through the implementation of IoT provide business with opportunities of increasing efficiency which improves sales and marketing, resource management, growth potential, and profitability. This study recommends that despite the challenges in the development of IoT technologies, it’s an implementation in businesses is inevitable as they seek to increase the performanceen_US
dc.identifier.citationMutuku, Morrisson & Muathe, Stephen. (2020). Nexus Analysis: Internet of Things and Business Performance. International Journal of Research in Business and Social Science (2147- 4478). 9. 175-181. 10.20525/ijrbs.v9i4.726.en_US
dc.identifier.issn2147-4478
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/23292
dc.language.isoenen_US
dc.subjectInternet of Thingsen_US
dc.subjectBusinessen_US
dc.subjectPerformanceen_US
dc.subjectsalesen_US
dc.subjectmarketingen_US
dc.subjectProfitabilityen_US
dc.titleNexus analysis: Internet of things and business performanceen_US
dc.typeArticleen_US
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