Influence of Media Training on the Competence of Journalists in Kenya: Perceptions of Standard Group Limited Managers and Senior Journalists
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Date
2019
Authors
Amukuzi, Marion
Githinji, Martin Kuria
Journal Title
Journal ISSN
Volume Title
Publisher
AJOBEI
Abstract
A number of researches have indicated that training institutions have failed
to impart skills and knowledge to students that would be transferred to the industry
upon graduation and employment, hence the quality of journalists graduating is
wanting. The purpose of this study was to investigate the influence of media training
on the competency of journalists in Kenya. Curricula were sampled from selected
Kenyan universities and adequacy of training material investigated. Non-probability
sampling procedure involving purposive and snow-ball sampling methods were used
to identify the 9 participants comprising media managers and senior journalists in one
media organization. Data was analysed thematically and presented in a narrative form
in accordance with the themes. According to the SG media managers and senior
journalists, journalists trained in Kenya lack practical skills required in the job market.
Consequently, media houses are recruiting graduates in other disciplines such as
English, Medicine, and Law while others have resorted to re-training the new recruits.
It is recommended that media training institutions, regulators and other stakeholders
should revamp existing curricula with the view to making them competency based.
Description
Article
Keywords
Influence of Media, Journalists, Perceptions Standard Group Limited, Managers and Senior Journalists
Citation
Marion Amukuzi, Martin Kuria Githinji. (2019). Influence of Media Training on the Competence of Journalists in Kenya: Perceptions of Standard Group Limited Managers and Senior Journalists . AFRICAN JOURNAL OF BUSINESS, ECONOMICS AND INDUSTRY (AJOBEI), 1(1), 44-57. Retrieved from http://41.89.246.21/index.php/library/article/view/42