Strategic Leadership and Sustainable Competitive Advantage of Universities in Kenya: A Case of Kenyatta University

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dc.contributor.advisorLucy Kavindaen_US
dc.contributor.authorHussein, Basra
dc.date.accessioned2024-01-31T13:25:00Z
dc.date.available2024-01-31T13:25:00Z
dc.date.issued2023
dc.descriptionA Research Project Submitted to the School of Business, Economics, and Tourism in Partial Fulfilment of the Requirements for the Award of the Degree of Master of Business Administration (Strategic Management), Kenyatta Universityen_US
dc.description.abstractKenyatta University in Kenya, currently operates within a highly competitive and multifaceted environment due to the freedoms afforded by the higher education sector. This study aimed to explore how strategic leadership impacts a university's competitive advantage. Its specific objectives included showcasing the influence of decision-making on Kenyatta University's sustainable competitive advantage, as well as assessing the impact of core competencies on the same advantage. Furthermore, it sought to determine the effects of ethical practices on sustainability and competitive advantage at Kenyatta University, and to examine how organizational culture shapes its sustainable competitive advantage. Three theories, namely the resource-based view, dynamic capability, and flexible leadership theories, were employed in this study, which utilized a descriptive survey research model. The study engaged 83 respondents from upper, middle, and lower management levels at Kenyatta University, employing questionnaires to collect data. These surveys delved into participants' demographics and the strategic influence of leadership on long-term competitive advantage. The investigation incorporated both quantitative and qualitative methods. Qualitative data was summarized and categorized into common themes, presented through frequency distribution tables, graphs, and charts. Content analysis was primarily used to draw conclusions by systematically and objectively identifying specific messages. Quantitative data was analyzed using precise statistical methods, relationships, and linear regression analysis, with the results presented in figures and tables. The study's main goal was to establish the impact of strategic leadership on Kenyatta University's sustainable competitive advantage, with findings suggesting that strategic leadership should be an ongoing, well-communicated practice throughout the organization.en_US
dc.description.sponsorshipkenyatta universityen_US
dc.identifier.urihttps://ir-library.ku.ac.ke/handle/123456789/27362
dc.language.isoenen_US
dc.publisherkenyatta universityen_US
dc.subjectStrategic Leadershipen_US
dc.subjectSustainable Competitive Advantageen_US
dc.subjectUniversitiesen_US
dc.subjectKenyaen_US
dc.subjectKenyatta Universityen_US
dc.titleStrategic Leadership and Sustainable Competitive Advantage of Universities in Kenya: A Case of Kenyatta Universityen_US
dc.typeThesisen_US
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