Impact of Strategic Planning in the Small Businesses in Kenya

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dc.contributor.authorAnyieni, A. G.
dc.date.accessioned2018-02-05T13:05:37Z
dc.date.available2018-02-05T13:05:37Z
dc.date.issued2014-07
dc.descriptionResearch Articleen_US
dc.description.abstractThe Kenyan Small Enterprises sector is a very competitive sector, and they need strategic planning to stay put competitive. Kenyan Small businesses which include agriculture and rural businesses, have contributed greatly to the growth of the economy, mostly in the provision of employment. Hitherto there have been high failure rates and poor show levels. Many are confronted with the threat of failure within the first few years. Many SMEs perform well after start up, but only a few experience sustained growth through the full lifecycle and become large firms. It has been established that lack of strategic planning may thwart them from achieving their potential. There is very little evidence however indicating whether SMEs in Kenya engage in strategic planning, and if they do how it impacts on their general performance. This study attempts, through a literature review, to find out how strategic planning impacts their performance. The study established that the most successful businesses use strategic planning, and there is a high failure rate for those who do not. The recommendation is that the owner or entrepreneurs of the SME to be trained in the skills of strategic planning. Keywords: SMEs, strategic planning, Performanceen_US
dc.identifier.citationThe International Journal of Business & Management. Vol 2(7) July, 2014, www.theijbm.comen_US
dc.identifier.issn23218916
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/18181
dc.language.isoenen_US
dc.subjectSMEsen_US
dc.subjectStrategic planningen_US
dc.subjectPerformanceen_US
dc.titleImpact of Strategic Planning in the Small Businesses in Kenyaen_US
dc.typeArticleen_US
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