Strategy Implementation Practices in Tullow Oil Company, Turkana County, Kenya
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Date
2023
Authors
Kerio, Achuka Samson
Mwasiaji, Evans
Journal Title
Journal ISSN
Volume Title
Publisher
IAJHRBA
Abstract
The Petroleum industry is crucial in
facilitating global economic growth being the
primary source of fuel and natural gas that
facilitates transportation, power generation
and is also a component in many chemicals
used in the manufacture of critical products
such as medicines, fertilizers, contact lenses
and bandages. Despite this important role,
many companies within the petroleum
industry continue to face many challenges,
hence the need for effective implementation
of appropriate strategies to enable realization
of the desired market positioning in a
globalized and competitive business
environment. In Kenya, the performance of
Tullow Oil Company has not been on the
expected trajectory since year 2010 due to
many internal and external environmental
factors, hence the need for this study to
access the company’s strategy
implementation practices and their influence
on organizational performance. This study
which adopted a descriptive research design
was anchored on several theories including
dynamic capabilities, organizational culture,
and open systems. The unit of analysis for
this study was Tullow Oil Company while the
unit of observation selected using stratified
random sampling method was eighty seven
(87) managerial staff sourced from various
departments that are central in the
formulation and execution of strategies in the
organization. A self-administered semistructured questionnaire was used in
collecting both qualitative and quantitative
data in line with the specific objectives of the
study. Statistical Package for the Social
Sciences software was used to compute
descriptive and inferential statistics that were
subsequently presented in tables and figures.
This study with a 97.7% response rate,
established that there is a positive link
between the performance of Tullow Oil
Company and the study variables of culture
(76.52%); resource allocation (71.8%),
organizational structure (69.8%),
management team decisions and
commitment (66.18%). This study concluded
that a higher degree of strategy
implementation practices led to enhanced
organizational performance, and vice versa,
hence their importance in facilitating the
realization of Tullow Oils’ performance
objectives. This study therefore recommends
that the management of Tullow Oil should
invest in product innovation, adopt modern
technology, and capacity building for staff to
develop the required competencies in line
with the desired strategic changes. The
national and relevant county government
should review policies to improve the
business ecosystem, such as reduced cost of
doing business. The expected study output is
enhanced organizational performance and
economic growth in Kenya.
Description
Article
Keywords
Strategy implementation practices, Organizational Performance, Tullow Oil