Strategic Positioning and Competitive Advantage at G4S Kenya

Simple item page
dc.contributor.advisorFelistus Makhamaraen_US
dc.contributor.authorSimiyu, Antony John
dc.date.accessioned2021-10-21T10:01:26Z
dc.date.available2021-10-21T10:01:26Z
dc.date.issued2021
dc.descriptionA Research Project Submitted to the School of Business in Partial Fulfillment of the Requirement for the Award of the Degree of Master of Business Administration (Strategic Management Option) of Kenyatta University, February, 2021en_US
dc.description.abstractOver the years, achievement of a better performance by a firm has been primarily entrenched in gaining competitive position over the average players of the industry. More attention is being directed to how to create and retain a competitive advantage in the face of intensifying rivalry. Competitive advantage results in improvement in performance through increased customer loyalty; superior customer satisfaction; enhanced financial performance and larger market share. Based on this, firms have more and more been working towards positioning themselves strategically in the industries that they operate in in an aim to gain competitive advantage over their rivals. Based on this, various organisations have sought to position themselves strategically to improve their competitive advantage. However, despite employing several strategic changes to sustain a competitive edge, firms in the security industry are still grappling with cut-throat competition pressures from new entrants. G4S being one of the oldest subsidiary security companies in Kenya is no exception to the increasing rivalry from established and new competitors in the industry. The company continues to face fierce rivalry from other security firms aggravated by entry of other competing providers for the same services, especially the smaller local and regional companies. A combination of a dearth in local empirical studies on the influence of strategic positioning on competitive advantage and mixed results from the studies provided the impetus to carry out this study to establish the effect of strategic positioning on competitive advantage at G4S, Kenya. The specific research objectives were; to examine the effect of continuous improvement, strategic leadership, strategic assets and product differentiation on competitive advantage at G4S, Kenya. The study was anchored on competitive advantage theory, resource-based view theory, market-based view theory and capability-based view theory. The study used descriptive research design and the target population comprised of the five hundred and forty management staff working at G4s in Nairobi Kenya. The study purposively focused on G4S whereby stratified random sampling was used to select the sample subgroups. Simple random sampling was then used for each stratum to pick a sample size of one hundred and sixty-two respondents. The study used primary data which was collected using research questionnaires. Descriptive statistics and inferential statistics methods were used in data processing and analysis. Ethical standards and principles were observed in this research. The study results were presented using charts and tables. The conclusions from the findings indicate that employing continuous improvement has a favorable and significant impact on competitive advantage in G4S, employing strategic leadership has positive and significant influence on competitive advantage in G4S, employing strategic assets has positive and significant influence on competitive advantage in G4S, employing product differentiation has positive and significant influence on competitive advantage in G4S. The study recommended G4S to consider enhancing strategic leadership in key positions in the range of managers to the top leaders in order to make them aware of their roles in promoting and sustaining competitive advantage over the long term.en_US
dc.description.sponsorshipKenyatta Universityen_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/22820
dc.language.isoenen_US
dc.publisherKenyatta Universityen_US
dc.subjectStrategic Positioningen_US
dc.subjectCompetitive Advantageen_US
dc.subjectG4S Kenyaen_US
dc.titleStrategic Positioning and Competitive Advantage at G4S Kenyaen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Strategic Positioning and .....pdf
Size:
375.85 KB
Format:
Adobe Portable Document Format
Description:
Full text thesis
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
MST-Department of Business Administration