Strategic positioning and sustainable competitive Advantage at postal corporation of Kenya, Nairobi City County
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Date
2025-04
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Kenyatta University
Abstract
Postal Corporation of Kenya (PCK) operates within a rapidly evolving business landscape shaped by technological advancements, changing consumer demands, and global disruptions such as the COVID-19 pandemic. It faced challenges, including the decline in traditional mail volumes, financial losses that limited infrastructure investment, outdated infrastructure leading to inefficiencies and frequent customer complaints, regulatory issues, and workforce losses. The primary objective of this research was to evaluate how strategic market placement tactics affected the enduring competitive edge of the Postal Corporation of Kenya (PCK) within Nairobi City County. Specifically, it examined three key positioning strategies: the effects of information and communication technology (ICT) integration, digital commerce, and mixed work arrangements on long-term competitive superiority. The study's theoretical foundation rested on the Competitive Advantage Theory, the Resource Based Perspective, the Adaptable Business Framework, and the Technology Adoption Paradigm. A descriptive survey methodology was utilized, with a focus on managerial personnel at PCK's central office in Nairobi City County. The total population was 61, and due to its limited size, a comprehensive census was conducted, making the sample identical to the entire population. Data was collected through both digital and paperbased surveys and analyzed using correlational and multivariate regression methods. A preliminary survey, involving six PCK central office employees, was carried out to ascertain the tool's accuracy and consistency. Content and surface validity were assessed, and internal reliability was measured, with outcomes benchmarked against the Cronbach's alpha standard of 0.7 for an optimal instrument. The acquired data was interpreted using both descriptive and inferential statistics, and results were presented via visuals, including graphs, diagrams, and tables. The outcomes demonstrated the significance of strategic market positioning in fostering durable competitive advantage. The researcher offered recommendations to PCK and other entities aiming to strengthen their market stance in the digital age, emphasizing the importance of informed positioning approaches for sustained longevity and relevance in contemporary markets. Ultimately, the study concluded that the incorporation of ICT, electronic trade, and flexible work structures significantly contributes to PCK's competitive advantage. ICT improves operational efficiency, e-commerce expands market reach, and hybrid work boosts productivity and cost management. While digital transformation is essential, challenges in e-commerce adoption persist. The study recommends investing in ICT infrastructure, expanding e-commerce capabilities, adopting innovative payment solutions, and optimizing hybrid work models to strengthen competitiveness and ensure long-term sustainability
Description
A research project submitted to the school of business, Economics & tourism in partial fulfillment of the Requirements for the award of Masters of Business Administration (Strategic Management) Of Kenyatta University, April 2025