Assessment of Kenya’s Mass Media in Promoting Regional Integration in East African Community (2015-2024)
| dc.contributor.author | Muriuki, Ruby | |
| dc.date.accessioned | 2025-04-04T07:41:54Z | |
| dc.date.available | 2025-04-04T07:41:54Z | |
| dc.date.issued | 2024-10 | |
| dc.description | Research Project Submitted in Partial Fulfillment of the Requirement for Award of the Degree of Master of Arts in International Relations and Diplomacy in the School of Law, Arts and Social Sciences of Kenyatta University, October 2024. Supervisor Xavier Francis Ichani | |
| dc.description.abstract | This study examined efforts of Kenya’s mass media in promoting regional integration in the East African Community (EAC) between 2015 and 2024. The precise objectives sought to examine the role played by the Kenya’s mass media in creating awareness on regional integration, to assess the extent of mass media coverage of issues relating integration of the EAC in Kenya, and lastly to evaluate how the mass media in Kenya has influenced the EAC integration process of the EAC. The study adopted a mixed method survey design which involved collecting and analyzing both qualitative and quantitative data. The study was conducted in Nairobi County and it relied on both primary and secondary data to source information. Data was gathered through interview schedules and questionnaires from the participants of this study. Both probability and non-probability sampling techniques were used. The researcher found out that a majority of the Kenyan citizens are conversant about the EAC integration project as the process which allows the movement of people, labor, goods and services across the EAC region without restrictions. The citizens relied on the mass media as the main source of obtaining information on the EAC integration. Radio was predominantly the channel that most citizens received information regarding the EAC integration, because of its accessibility, affordability, and wide coverage. The citizens mostly receive information regarding the structure of the EAC, the leadership changes, new policies and amendments and economic related news. The media engages in shaping the public opinion of citizens towards the EAC integration and enhanced their active participation in the integration activities. As a result, it has accelerated economic development hence improving their living standards and quality of life. This study recommends that there is need for safeguarding the independence of media fraternity from external influences which will ensure neutrality in their reporting. As a result, leading to disseminating of accurate information regarding the EAC integration. | |
| dc.description.sponsorship | Kenyatta University | |
| dc.identifier.uri | https://ir-library.ku.ac.ke/handle/123456789/29916 | |
| dc.language.iso | en | |
| dc.publisher | Kenyatta University | |
| dc.title | Assessment of Kenya’s Mass Media in Promoting Regional Integration in East African Community (2015-2024) | |
| dc.type | Thesis |