Marketing Strategies Used for Promotion of Library Informaton Services in Kaduna State Public Library, Nigeria
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Date
2019-04
Authors
Nazifa, Bawa Yusuf
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
This study focused on marketing strategies for information service in Kaduna state public Library.
The study was basically narrowed to only public libraries in Kaduna State Nigeria. The objectives
of the study are to identify the type of marketing strategy adopted by Kaduna state Public Libraries,
to assess the marketing strategies adopted by Kaduna State Public Library, to investigate the level
effectiveness of the strategy in marketing information services to library users, to identify the
challenges militating against effective marketing in Kaduna Public Library, to assess the problems
of poor dissemination of library services to the users due to lack or inadequate marketing strategies
used to promote the library and its services. The study considered one theory and compliments it
with a model to be able to up with a conceptual framework for the study. A descriptive survey
research design has been employed for the study, applying the qualitative method. The target
population comprises of all 87 librarians in the three libraries and 400 library users. Literatures
are reviewed base on the sub-heads, objectives and conceptual framework of the study. Gaps in
empirical review of the literatures have also being established. Interview schedule and
Questionnaire was used for collecting data. A Pilot study was conducted in a library which has
similar characteristics to the Public library in order to ascertain the validity and reliability of the
instruments to be used for data collection. Data collected has been sorted and analyzed. Tabulation
and presentation of data has been done using Descriptive statistic methods which includes tables,
frequencies and percentages. Piloting has been conducted in the National library in Kaduna state
which shares with similar characteristics; validity and reliability of the instruments were found to
be consistent with the study. Key findings from the study where strategies adopted in the libraries
show how ineffective the strategies are to the promotion of library services. Solutions have been
provided to the challenges affecting promotion of library services in Kaduna state public libraries.
Description
A Project Submitted in Fulfilment of the Requirements
for the Award of the Degree of Master (Library and
Information Science) in the School of Education,
Kenyatta University, April, 2019