Effects of Diversification Strategies on Performance of an Organization, a Case of KTDA Managing Agency
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Date
2014-07-30
Authors
Onsomu, Gilbert.
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Abstract
This study was focusing on the effects of diversification strategies on performance of organization. A longitudinal survey of KTDA was taken for the study. The objective of this study was investigating the effects of conglomerate diversification and concentric diversification in organisation. The research findings also contributed to literature in the area of study which can be of use to scholars. The researcher will relate the study with other past studies carried out related to similar topic. The research also criticized studies
carried in advance in relation to its findings under the critical review section. The research came up with conclusionsfnd gaps to be filled by the study. It would assist management, and the subordinate staff since it is an integrate part of the organization; it would assist the organization in the formulation of policies that acknowledge the need for Diversification in work place. The study adopted a descriptive research design. Stratified random sampling method was used to represent the population and to pick a sample of
respondents who provided with questionnaires. It targeted the management employees of the KTDA and sampled from 151 respondents using stratified random sampling. Data will be collected through the use of questionnaires. The data obtained was summarized in a report to provide a descriptive analysis characteristic unit. Data analysis was descriptive statistics fot example percentage and data presentation which was tables, and charts. On
the extent to which concentric diversification strategies affect the performance of commercial bank, the study revealed that concentric diversification affects performance to great extent. The study found that adoption of horizontal diversification contributed highly to the organization performance. Thus the study concludes that adoption of horizontal diversification affects the organization performance to great extent. The study found that conglomerate diversification occurs when a firm diversifies into areas that are
unrelated to its current line of business. Thus the study concludes that conglomerate diversification helps to improve organization performance. The study revealed that the various geographical diversification strategies used by organization to influence its performance. The study thus concludes that geographical diversification affects the performance of organization in Kenya to great extent
Description
HD 2756.2 .K4O5