Strategic Human Capital, Product Diversification, Customer Relationship, and Human Learning as Drivers of Performance in Manufacturing Industries in Kenya
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Date
2023-10
Authors
Muriithi, Ann
Muathe, Stephen Makau
Journal Title
Journal ISSN
Volume Title
Publisher
AIJSSR
Abstract
Strategic management is an essential element of contemporary businesses. Firms have embraced these
drivers to enhance performance and competitive advantage. Constant environmental changes underline
the need for strategies to respond and remain competitive. The study investigates the effect of strategic
management drivers on the performance of confectionary manufacturing industries in Kenya. Strategic
human capital, product diversification, customer relationship management, and organizational learning
are the drivers examined. This study employed a descriptive research design to select a sample of 124
employees from the target companies. The data was analyzed using descriptive and multiple regression
models. The results indicate that strategic management drivers significantly affect the performance of the
confectionary manufacturing companies. The findings indicated that strategic human capital, product
diversification, customer relationship management, and organization learning have a positive and
significant effect on the performance of these firms. Strategic human capital and organizational learning
had a significant effect, while the influence of product diversification and customer relationship
management was moderate. The study concludes that strategic management drivers can help companies
enhance organizational performance. The results from this study imply that companies should embrace
implementing these drivers to boost performance.
Description
Article
Keywords
Strategic Human Capital, Product Diversification, Customer Care Relationship, Human Learning
Citation
Muriithi, A., & Muathe, S. M. (2023). STRATEGIC HUMAN CAPITAL, PRODUCT DIVERSIFICATION, CUSTOMER RELATIONSHIP, AND HUMAN LEARNING AS DRIVERS OF PERFORMANCE IN MANUFACTURING INDUSTRIES IN KENYA. American International Journal of Social Science Research, 14(1), 20-32. https://doi.org/10.46281/aijssr.v14i1.2099