Kenyan banking discourse: Structure, Strategies and their effects on Banking interaction
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Date
1996-09
Authors
Walya, Esther . W
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
This study explores the structure of Kenyan banking discourse. In
addition, it outlines those discourse strategies that the interactants apply in
their conversations and the effects that they have on banking interaction. The
background of the problem raises some of the basic concepts in discourse
analysis which offer some insights in interpreting the entire study. The
observations in the study are made within the framework of the Speech Act
Theory with specific reference to Edmondson's (1981) model. The study
achieves its objectives through the use of spontaneous conversational data
between bankers and customers. These were supplemented by research notes
made by the researcher during data collection.
The findings of this study reveal that the structure of Kenyan banking
discourse and the strategies that the interactants use are greatly influenced by
both verbal and non-verbal forms of communication. Further, the code used
by the interactants has major significance on the entire discourse. However,
the linguistic items used in this discourse remain primary since they affect the
manner in which the discourse is understood and interpreted. The work
concludes that it is difficult to separate linguistic behaviour from the
interactants' social "behaviour
Description
HG 1616 .C87W3