Development of sports tourism in selected regions of Kenya: perceptions of tourists and government officials
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Date
2013-11
Authors
Chumba, J.M.
Mwisukha, A.
Wanderi, P.
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
The purpose of this study was to assess the perception of tourists and government officials on the development
of sports tourism in selected regions of Kenya. A survey research design was adopted for the
study. The independent variables that were assessed included, sports as a pull factor that interest tourists
to the Kenyan market, the extend of sports facilities and effectiveness of marketing of sports as a tourism
package. A validated self administered questionnaire was used to collect the data. The sample size
of 776 respondents that were randomly selected for the study included 46 government officials from
the Ministry in-charge of sports and Ministry in-charge of tourism in the headquarters of Nairobi, and
730 both local and international tourists who resided in starred hotels and high altitude centers within
the eight tourism circuits in Kenya. The findings indicated that sports is a pull factor for tourists who
visit the Kenyan market 564(77.3%) tourists and 37(80.45%) government officials agreed that sports
was a significant activity in attracting tourists in the Kenyan market. On average 190(26%) of the tourists
were of the view that facilities and infrastructure were not adequate while 30(65%) of the government
officials were of the same view. 254(34.4%) tourists were of the view that security and political
stability was not fully explored for the development of sports tourism in Kenya. The Ministry in-charge
of sports, and the Ministry in charge of tourism need to encourage sports tourism as a package in the
Kenyan market. The recreational sporting facilities should be a requirement for starred hotels in Kenya.
The Ministry in-charge of sports and tourism should market sports tourism as a tourism package. The
Ministry in-charge of sports and tourism should beef up security to attract both local and international
tourists.
Description
The second international conference of the african sport management association(ASMA). 'Management of sport for development and peace'.7th to 9th Nov.2013. University of Dar Es-salaam,Tanzania.