Strategic Intent and Performance of Airtel Kenya Limited in Nairobi City County, Kenya
| dc.contributor.author | Ondiek, Christine Akinyi | |
| dc.contributor.author | Njuguna, Videlis Njeri | |
| dc.date.accessioned | 2025-10-24T08:25:18Z | |
| dc.date.available | 2025-10-24T08:25:18Z | |
| dc.date.issued | 2024-11 | |
| dc.description | Article | |
| dc.description.abstract | The remarkable expansion and influence of the telecommunications industry to economic developmentin Kenyahave compelled Airtel Kenya Limited to implement strategic management tactics to navigate the volatile market, on the backdrop of poor performance. The study focused on determining the effect of strategic intent on performance of Airtel Kenya Limited in Nairobi City County, Kenya. Dynamiccapabilities, resource-based view, and Ansoff strategic successtheoriessupported the research. Descriptive design was usedtargeting132 non-support permanent employees working at the Sales, Marketing and Enterprise and Strategic departments, Airtel Kenya Limited head office, Nairobi, Kenya. Stratified sampling design wasadopted,involving 98 respondents and primary data collected through structured questionnaire. A pilot study involving 10non-support permanent staff in the Corporate and Strategydepartments at Safaricom Public LimitedKenya, Nairobi’s head officewasconductedto determine the instrument’s reliability. Descriptive and inferential statisticssupported data analysisand results presented in tablesand narrations.Relevant academic research ethical considerationswere observed.Strategic intent (β = 0.424; p=0.000) significantly affected performance. The study established a statisticallysignificant effect of strategic management on performance of Airtel Kenya Limited, coefficient of determination 63.9% and significance 0.000. Communications Authority of Kenya should review sector policies on strategic management practices to align with current market dynamics | |
| dc.identifier.citation | Ondiek, C., & Njuguna, V., (2024). Strategic Intent and Performance of Airtel Kenya Limited in Nairobi City County, Kenya. (2024).International Journal of Business Management, Entrepreneurship and Innovation,6(3), 52-64 https://doi.org/10.35942/dg59ms03 | |
| dc.identifier.uri | https://doi.org/10.35942/dg59ms03 | |
| dc.identifier.uri | https://ir-library.ku.ac.ke/handle/123456789/31824 | |
| dc.language.iso | en | |
| dc.publisher | IJCAB Publications Group | |
| dc.title | Strategic Intent and Performance of Airtel Kenya Limited in Nairobi City County, Kenya | |
| dc.type | Article |