Turnaround Strategies and Performance of Private Universities in Kenya
| dc.contributor.author | Toromo, Cynthia Jerono | |
| dc.contributor.author | Mutinda, John | |
| dc.date.accessioned | 2025-10-18T09:26:36Z | |
| dc.date.available | 2025-10-18T09:26:36Z | |
| dc.date.issued | 2025-04 | |
| dc.description | Article | |
| dc.description.abstract | The focus of this study was on turnaround strategies and performance and specifically on management, asset and financial restructuring and staff rationalization as elements affecting private universities’ performance. Stage theory of successful turnaround anchor ed the research as supported by resource - based view theory and the balanced scorecard model. This study adopt ed a descriptive research design and target ed the top five private universities in Kenya based on uni - ranking . The study respondents were principals of colleges and directors , the sample size wa s 83 respondents and 64 filled and returned the questionnaire, making a response rate of 77%. There was collection of primary data from semi - structured questionnaires but the instrument was first pilot tested using 8 respondents from Daystar University . Th e aggregate Cronbach Alpha of 0.788, confirmed the reliability of the instrument as it was above the threshold of 0.7. For the collected quantitative data, descriptive and inferential analysis was done and revealed positive association between the variable s. The findings showed that staff rationalization had the biggest effect on performance of the private universities in Kenya. Management restructuring had the second largest effect to performance, followed by asset restructuring and financial restructuring . For the qualitative data, the conducted content analysis established that respondents agreed that these four types of turnaround strategies affected performance . The study concluded that the top five private universities have adopted and implemented turn around strategies by restructuring its management structure to a leaner and efficient operation system. It has also reduced and laid - off excess number of employees and retained only the most competent and qualified staff to handle different tasks at the un iversity. The study further concludes that restructuring the assets, selling off the assets that are not needed and optimal use of financial resources resulted in high performance in terms of high enrolment and graduation numbers of students. The study rec ommended the custom - making management structure, and recruiting and retaining highly skilled and talented employees to handle different assignments at the university. The recommendations further suggested disposing off obsolete assets and prudent managemen t and use of financial resources for attaining the university’s mandate. It also shows the valu e of private universities and through utilizing the turnaround strategies, the universities can offer quality higher education. Quality graduates will contribute to socio - economic growth and development of the nation through innovations and inventions that can solve the problems facing the general public. | |
| dc.identifier.citation | Toromo, C. J., & Mutinda, J. (2025). Turnaround strategies and performance of private universities in Kenya. Reviewed Journal International of Business Management, 6 (1), 409–429. https://doi.org/10.61426/business.v6i1.336 | |
| dc.identifier.uri | https://doi.org/10.61426/business.v6i1.336 | |
| dc.identifier.uri | https://ir-library.ku.ac.ke/handle/123456789/31773 | |
| dc.language.iso | en | |
| dc.publisher | Reviewed Journal International of Business Management | |
| dc.title | Turnaround Strategies and Performance of Private Universities in Kenya | |
| dc.type | Article |